How can you simultaneously meet the needs of both long-term and fledgling supporters in ways that don’t patronize or confuse anyone? Let’s apply common ground messaging theory to answer this question.
“Help us hold live exporters to account!”
“CruelCompany™ thinks sow stalls are okay. Prove them wrong!”
“Help us hold live exporters to account for letting animals ‘cook’ to death.”
“CruelCompany™ thinks its okay to confine pigs in crates so small they can’t even turn around. Prove them wrong!”
Here are some other scenarios where common ground theory can help make messaging more impactful and inclusive:
From: Find common ground
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