Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize the threat of supporter fatigue after it’s infected our list. By that time, campaign,...
3 minute readDon’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize...
Learn moreSPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like you’re writing only to them. When ‘broadcasting’ language slips into our writing,...
4 minute readSPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like...
Keep readingEvery time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If your organization relies on—or hopes to rely on—a digital audience to sustain its work,...
2 minute readEvery time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If...
Read thisDon’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or break your broadcast. Inboxes are generally cluttered, un-fun places. You can either...
3 minute readDon’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or...
Read thisOf all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition or advocacy page, use it to communicate the ‘pain or consequence’ that follows from...
2 minute readOf all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition...
Read thisIf we want to get the most out of email, we need to make it personal. If every message we send sounds like it was spat out of a template, it’s going to be hard to...
7 minute readIf we want to get the most out of email, we need to make it personal. If every message we send sounds...
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