Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

A Beginner’s Guide to Segmentation

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people as possible, right? Wrong. Segmentation is the practice of dividing your supporters...

5 minute read

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people...

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What’s the Perfect Subject Line Length?

In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters before subject lines are cropped. That’s roughly seven words. Anything beyond this and you...

Quick Quick read

In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters...

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Learn more
11 Tips That Will Help You Write Better Subject Lines

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or break your broadcast. Inboxes are generally cluttered, un-fun places. You can either...

3 minute read

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or...

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Top 10 Ways to Turbocharge Your Digital Comms

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet. Never has our collective attention span been more fleeting. As much as...

5 minute read

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet...

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A Beginner’s Guide to SEO (Search Engine Optimization)

New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money trees. Google alone fulfills 3.5 billion search queries per day. This “free” traffic has...

12 minute read

New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money...

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12 Proven Ways to Personalize Your Broadcast Emails

If we want to get the most out of email, we need to make it personal. If every message we send sounds like it was spat out of a template, it’s going to be hard to...

7 minute read

If we want to get the most out of email, we need to make it personal. If every message we send sounds...

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