How can you keep vegans on board with lobbying efforts to incrementally improve welfare standards for systems they’ve chosen to boycott? Let’s apply common ground messaging theory to answer this question.
“Help secure better welfare for egg laying hens!”
“Urge CruelCompany™ to go cage-free!“
“Together we can make the egg industry kinder to animals.”
“Please thank BetterCompany™ for choosing to use cage-free eggs!”
“Help free hens from cages!”
“Urge CruelCompany™ to dump cruel cage eggs!”
“Together we can end one of the cruelest practices ever inflicted on farmed animals.”
“Please thank KindCompany™ for ending its support for cruel battery cages!”
Here are some other scenarios where common ground theory can help make messaging more impactful and inclusive:
From: Find common ground
Was this tip useful?
Like this tip? Share it!