How do you encourage and celebrate meat-reduction efforts in ways that will be receptive to meat eaters but won’t alienate vegetarians or vegans? Let’s apply common ground messaging theory to answer this question.
“Every piece of meat is responsible for animal cruelty.”
“By limiting meat meals to just a few times a week, you can help save animals from suffering.”
“While people continue to buy cruel products, industries will continue to sell them.”
“Every plant-based meal saves animals from cruelty.”
“By cutting out or cutting back on meat, you will help save animals from suffering.”
“As people buy more plant-based foods, industries are learning that cruelty is bad for business.”
Here are some other scenarios where common ground theory can help make messaging more impactful and inclusive:
From: Find common ground
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