The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse to infect your writing, you may unwittingly leave supporters feeling confused an alienated. To...
2 minute readThe curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse...
Read thisAs changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win our campaign. However, we can do better than simply listing these actions. Action lists...
Quick readAs changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win...
Find out moreCognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead people to act against their own best interests. If you understand them, you can...
2 minute readCognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead...
Keep readingWe have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because of this, it’s been adopted by all the most successful online action platforms...
2 minute readWe have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because...
Find out moreImagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will be unfamiliar with what you sent last time. Some recipients will be new to...
2 minute readImagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will...
Keep readingHow can you simultaneously meet the needs of both long-term and fledgling supporters in ways that don’t patronize or confuse anyone? Let’s apply common ground messaging theory to answer this question. Triggers: Long-term supporters value long-term...
2 minute readHow can you simultaneously meet the needs of both long-term and fledgling supporters in ways that don’t patronize or confuse anyone? Let’s apply...
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