Found 15 topics tagged ‘Retention Strategy’

The TWO Objectives You Need to Meet in Every Email

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If your organization relies on—or hopes to rely on—a digital audience to sustain its work,...

2 minute read

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If...

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Why We Need to Stop Thinking about Email as a ‘Broadcast’ Medium

Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think about email broadcasts this way. Broadcast communication is, by default, impersonal. Because...

2 minute read

Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think...

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Should You Send Emails from Your ‘Organization’ or an Actual Person?

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if that would work for us?” ... “What about our organizational ‘voice’?” .....

5 minute read

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if...

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How to Combat Supporter Fatigue

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize the threat of supporter fatigue after it’s infected our list. By that time, campaign,...

3 minute read

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize...

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How ‘Why’ Is the Most Important Question You Need to Answer

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated? Why do you exist? The answer to all these questions is the same. And...

4 minute read

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?...

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Never Assume Anyone Knows What You’re Talking about

Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will be unfamiliar with what you sent last time. Some recipients will be new to...

2 minute read

Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will...

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