There’s more than one way to build an email list. The various types of digital assets you can use to attract people to your list are your list building entry points. Choosing the right entry points can...
2 minute readThere’s more than one way to build an email list. The various types of digital assets you can use to attract people to...
Learn moreThe moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a wholly positive experience—one your supporter will want to repeat when the next critical ask...
2 minute readThe moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a...
Read thisEvery time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If your organization relies on—or hopes to rely on—a digital audience to sustain its work,...
2 minute readEvery time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If...
Read thisHere’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if that would work for us?” ... “What about our organizational ‘voice’?” .....
5 minute readHere’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if...
Find out moreWhat’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would be nice if it were that simple. But your ideal email frequency is unique...
3 minute readWhat’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would...
Find out moreI’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of a long-term digital strategy. Think of these strategies as investments. Relationships take time. Don’t...
5 minute readI’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of...
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