Found 24 topics tagged ‘Persuasive Writing’

Choose the Right Messenger

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always be the best vehicle for your message. It helps to know when someone else...

5 minute read

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always...

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Don’t Say Everything All at Once

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying...

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Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite...

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Don’t Let These ‘Cognitive Biases’ Hurt Your Conversion Rates

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead people to act against their own best interests. If you understand them, you can...

2 minute read

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead...

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Show. Don’t Tell.

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid ‘telling’ people what to think. That includes making assertions that some things are cruel,...

2 minute read

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid...

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One Email. ONE ASK.

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A donation form. A video... When your email has a destination, be protective of...

2 minute read

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A...

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Why You Need to Stop Talking about Yourself

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up. You know—all the work he has to do; his accomplishments; how great everyone thinks...

2 minute read

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up...

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