Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the size of the segment your email was sent to. Boost this using list-building strategies...
3 minute readMost email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the...
Learn thisYou are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages fail. Could you afford to continue investing time in something that wasn’t...
4 minute readYou are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages...
Read thisSPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like you’re writing only to them. When ‘broadcasting’ language slips into our writing,...
4 minute readSPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like...
Read thisIf your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get them there? In the history of Animals Australia’s (several thousand) email broadcasts, there’s no...
2 minute readIf your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get...
Learn thisIt can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter might lose interest or fail to grasp their own relevance unless you spell it...
2 minute readIt can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter...
Find out moreIt might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your supporter directly to a specific page. Let’s work with that. Make your action...
3 minute readIt might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your...
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