Found 26 topics tagged ‘Advocacy 101’

When to Tell Your ‘Movement Story’

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving your vision is dependent on the funds and actions of your supporters, you need...

3 minute read

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving...

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Say Thanks (and Mean It)

Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building. It also means that action pages are often the first meaningful touchpoint for new...

2 minute read

Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building...

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Articulate Your ‘Theory of Change’

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause. But don’t expect anyone to take your word for it. Make the effort to...

4 minute read

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause...

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Show. Don’t Tell.

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid ‘telling’ people what to think. That includes making assertions that some things are cruel,...

2 minute read

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid...

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How ‘Why’ Is the Most Important Question You Need to Answer

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated? Why do you exist? The answer to all these questions is the same. And...

4 minute read

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?...

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Choose the Right Messenger

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always be the best vehicle for your message. It helps to know when someone else...

5 minute read

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always...

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