You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause. But don’t expect anyone to take your word for it. Make the effort to...
4 minute readYou might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause...
Keep readingInboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your content will stand out when you can reach your supporter’s emotional brain. This is...
6 minute readInboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your...
Learn thisSometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A donation form. A video... When your email has a destination, be protective of...
2 minute readSometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A...
Learn thisGreat action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building. It also means that action pages are often the first meaningful touchpoint for new...
2 minute readGreat action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building...
Find out moreLet’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet. Never has our collective attention span been more fleeting. As much as...
5 minute readLet’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet...
Keep readingHow can you simultaneously meet the needs of both long-term and fledgling supporters in ways that don’t patronize or confuse anyone? Let’s apply common ground messaging theory to answer this question. Triggers: Long-term supporters value long-term...
2 minute readHow can you simultaneously meet the needs of both long-term and fledgling supporters in ways that don’t patronize or confuse anyone? Let’s apply...
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