Found 26 topics tagged ‘Advocacy 101’

When to Tell Your ‘Movement Story’

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving your vision is dependent on the funds and actions of your supporters, you need...

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Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving...

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Beat the Curse of Knowledge

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse to infect your writing, you may unwittingly leave supporters feeling confused an alienated. To...

2 minute read

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse...

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Finding Common Ground: Meat Reduction Messaging

How do you encourage and celebrate meat-reduction efforts in ways that will be receptive to meat eaters but won’t alienate vegetarians or vegans? Let’s apply common ground messaging theory to answer this question. Triggers: Meat eaters can...

2 minute read

How do you encourage and celebrate meat-reduction efforts in ways that will be receptive to meat eaters but won’t alienate vegetarians or vegans?...

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Articulate Your ‘Theory of Change’

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause. But don’t expect anyone to take your word for it. Make the effort to...

4 minute read

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause...

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How ‘Why’ Is the Most Important Question You Need to Answer

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated? Why do you exist? The answer to all these questions is the same. And...

4 minute read

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?...

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Find Common Ground

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone. The business of wide-scale change-making affords us neither of these luxuries. Since you’re reading...

3 minute read

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone...

Learn more
Read this