Found 26 topics tagged ‘Advocacy 101’

Finding Common Ground: Old and New Supporters

How can you simultaneously meet the needs of both long-term and fledgling supporters in ways that don’t patronize or confuse anyone? Let’s apply common ground messaging theory to answer this question. Triggers: Long-term supporters value long-term...

2 minute read

How can you simultaneously meet the needs of both long-term and fledgling supporters in ways that don’t patronize or confuse anyone? Let’s apply...

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This Little Trick Will Increase Your Conversion Rates

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell them exactly what you want them to do. In our tests, this always increases...

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Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell...

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How to Hook Your Reader

To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices but it applies anywhere we’re competing for our audience’s attention (so, the entire Internet)...

3 minute read

To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices...

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What’s a “Crisitunity”?

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because of this, it’s been adopted by all the most successful online action platforms...

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We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because...

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Beat the Curse of Knowledge

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse to infect your writing, you may unwittingly leave supporters feeling confused an alienated. To...

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The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse...

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Choose the Right Messenger

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always be the best vehicle for your message. It helps to know when someone else...

5 minute read

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always...

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