These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help us do good better. Worth a follow:Anat Shenker-Osorio is well-known for her work...
2 minute readThese folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help...
Keep readingSometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A donation form. A video... When your email has a destination, be protective of...
2 minute readSometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A...
Learn thisThe curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse to infect your writing, you may unwittingly leave supporters feeling confused an alienated. To...
2 minute readThe curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse...
Learn moreYou sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens. Stop hyperventilating. It’s time to focus. Here’s your action plan. Assess the damage...
2 minute readYou sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens...
Learn thisThere’s more than one way to build an email list. The various types of digital assets you can use to attract people to your list are your list building entry points. Choosing the right entry points can...
2 minute readThere’s more than one way to build an email list. The various types of digital assets you can use to attract people to...
Find out more(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done already? We’ve all been there. If you just about sent yourself to sleep composing...
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done...
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