Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

Dominate Social Media

It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social media takes this to the next level. Not only is the content volume of...

Quick Quick read

It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social...

Find out more
Find out more
A Beginner’s Guide to Automated Supporter Journeys

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications is increasingly personalized. Segmentation, profiling, and pipelines are critical building blocks of any current...

6 minute read

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications...

Find out more
Read this
How and When to ‘Hide’ Content

One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us to compete for the attention spans of our audience, more is most definitely less...

Quick Quick read

One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us...

Keep reading
Learn this
This Little Trick Will Increase Your Conversion Rates

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell them exactly what you want them to do. In our tests, this always increases...

2 minute read

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell...

Find out more
Find out more
Picture This When Writing Your Next Headline...

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to give it context. Does it make sense without an accompanying photo or intro text?...

2 minute read

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to...

Read this
Keep reading
11 Ways to Give Subject Lines Consequence (with Examples)

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention. Either, they’ll need to delay the thing they were about to do next, or...

4 minute read

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention...

Find out more
Find out more

Get a free weekly digital strategy tip:

Name Email
privacy policy.

We respect your data. View the privacy policy.

Unsubscribe any time. We respect your data. View the privacy policy.