It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter might lose interest or fail to grasp their own relevance unless you spell it...
2 minute readIt can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter...
Learn moreThe needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your email broadcasts, you should have an idea who’s opening your emails, who’s clicking, who’s...
4 minute readThe needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your...
Keep readingImagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if you know who that someone will be. Better yet if you know something about...
3 minute readImagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if...
Keep readingSegmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to a tailored communication model demands new ways of thinking. This comes with its own...
2 minute readSegmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to...
Read thisA well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must be taken to not misinterpret or over-simplify the data. There are therefore good reasons...
2 minute readA well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must...
Learn more(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done already? We’ve all been there. If you just about sent yourself to sleep composing...
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done...
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