Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been retargeted. Retargeting (also known as ‘remarketing’ or ‘pixel tracking’) lets you ‘tag’ visitors who...
2 minute readHave you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been...
Learn thisMost email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the size of the segment your email was sent to. Boost this using list-building strategies...
3 minute readMost email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the...
Read thisThese folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help us do good better. Worth a follow:Anat Shenker-Osorio is well-known for her work...
2 minute readThese folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help...
Learn thisSometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A donation form. A video... When your email has a destination, be protective of...
2 minute readSometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A...
Find out moreIf you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re probably familiar with geo-fencing. This tactic gets a bad rap. Chances are, you encounter...
2 minute readIf you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re...
Keep readingIt might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your supporter directly to a specific page. Let’s work with that. Make your action...
3 minute readIt might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your...
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