Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to a tailored communication model demands new ways of thinking. This comes with its own...
2 minute readSegmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to...
Learn thisThe moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a wholly positive experience—one your supporter will want to repeat when the next critical ask...
2 minute readThe moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a...
Read thisWho are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might be sitting on thousands (perhaps millions) of data points that could answer these questions...
5 minute readWho are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might...
Find out moreConsider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention. Either, they’ll need to delay the thing they were about to do next, or...
4 minute readConsider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention...
Find out moreWhether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell them exactly what you want them to do. In our tests, this always increases...
2 minute readWhether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell...
Find out moreIt would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights like subject lines, sender identities, and list health, there’s very little contest...
3 minute readIt would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights...
Learn moreUnsubscribe any time. We respect your data. View the privacy policy.