Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

You Botched an Email Broadcast. Now What!?

You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens. Stop hyperventilating. It’s time to focus. Here’s your action plan. Assess the damage...

2 minute read

You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens...

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Email Preview Text: What You Need to Know

Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t have the same pull as a subject line, it does give you a ‘second...

3 minute read

Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t...

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Say More (by Saying Less)

Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers into subject-matter experts. Mostly, we’re in the business of motivating people to action. If...

2 minute read

Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers...

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This Little Trick Will Increase Your Conversion Rates

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell them exactly what you want them to do. In our tests, this always increases...

2 minute read

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell...

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3 Common Segmentation Mistakes

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to a tailored communication model demands new ways of thinking. This comes with its own...

2 minute read

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to...

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How ‘List Health’ Affects Email Open Rates

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out quite a lot. The measure of overall email list engagement is called list health...

3 minute read

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out...

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