Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

Don’t Say Everything All at Once

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying...

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Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite...

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Say More (by Saying Less)

Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers into subject-matter experts. Mostly, we’re in the business of motivating people to action. If...

2 minute read

Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers...

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Emotion vs Facts: What’s More Persuasive?

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right? Not quite. Sometimes, trying to convince someone with a series of facts can feel...

2 minute read

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?...

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A Beginner’s Guide to Automated Supporter Journeys

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications is increasingly personalized. Segmentation, profiling, and pipelines are critical building blocks of any current...

6 minute read

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications...

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GDPR & List Building: the Essential Guide

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world, that collect and process data from EU citizens. Meaning, it impacts most of us...

4 minute read

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,...

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A Beginner’s Guide to Email Analytics

Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the size of the segment your email was sent to. Boost this using list-building strategies...

3 minute read

Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the...

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