Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right? Not quite. Sometimes, trying to convince someone with a series of facts can feel...
2 minute readDoes this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?...
Learn thisYour organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an effective voice. Here are some things you might like to include in your own...
3 minute readYour organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an...
Read thisSegmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to a tailored communication model demands new ways of thinking. This comes with its own...
2 minute readSegmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to...
Learn moreHow tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them. However, if you can reframe the conversation, you get to own it...
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally...
Find out moreOn-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you can take full advantage without annoying your supporters. Why on-page videos are...
3 minute readOn-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you...
Keep readingKnowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers into subject-matter experts. Mostly, we’re in the business of motivating people to action. If...
2 minute readKnowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers...
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