Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

A Beginner’s Guide to Email Analytics

Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the size of the segment your email was sent to. Boost this using list-building strategies...

3 minute read

Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the...

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How ‘List Health’ Affects Email Open Rates

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out quite a lot. The measure of overall email list engagement is called list health...

3 minute read

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out...

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Beat the Curse of Knowledge

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse to infect your writing, you may unwittingly leave supporters feeling confused an alienated. To...

2 minute read

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse...

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Picture This When Writing Your Next Headline...

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to give it context. Does it make sense without an accompanying photo or intro text?...

2 minute read

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to...

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A Beginner’s Guide to Digital Profiling

Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might be sitting on thousands (perhaps millions) of data points that could answer these questions...

5 minute read

Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might...

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A Beginner’s Guide to Automated Supporter Journeys

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications is increasingly personalized. Segmentation, profiling, and pipelines are critical building blocks of any current...

6 minute read

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications...

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