Hello, Changemaker!
Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done already? We’ve all been there. If you just about sent yourself to sleep composing...
Quick read
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done...
Learn this
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social media takes this to the next level. Not only is the content volume of...
Quick read
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social...
Keep reading
Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test the waters first. Iterative testing Good for:Long-term optimization of donation and...
3 minute readTrying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test...
Learn more
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might be sitting on thousands (perhaps millions) of data points that could answer these questions...
5 minute readWho are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might...
Learn this
You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages fail. Could you afford to continue investing time in something that wasn’t...
4 minute readYou are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages...
Find out more
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying...
Quick read
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite...
Keep readingGet a free weekly digital strategy tip:
Unsubscribe any time. We respect your data. View the privacy policy.
