Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

9 Creative Ways to Mix up Tired Email Formats

Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally (with the blessing of your designer, if you have one). Perhaps there are people...

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Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally...

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Emotion vs Facts: What’s More Persuasive?

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right? Not quite. Sometimes, trying to convince someone with a series of facts can feel...

2 minute read

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?...

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3 Design Cues That Prime Supporters for Action

It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter might lose interest or fail to grasp their own relevance unless you spell it...

2 minute read

It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter...

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Beat the Curse of Knowledge

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse to infect your writing, you may unwittingly leave supporters feeling confused an alienated. To...

2 minute read

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse...

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When’s the Best Time to Send Your Email Broadcast?

It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights like subject lines, sender identities, and list health, there’s very little contest...

3 minute read

It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights...

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Picture This When Writing Your Next Headline...

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to give it context. Does it make sense without an accompanying photo or intro text?...

2 minute read

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to...

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