Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

How ‘List Health’ Affects Email Open Rates

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out quite a lot. The measure of overall email list engagement is called list health...

3 minute read

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out...

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Emotion vs Facts: What’s More Persuasive?

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right? Not quite. Sometimes, trying to convince someone with a series of facts can feel...

2 minute read

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?...

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You Botched an Email Broadcast. Now What!?

You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens. Stop hyperventilating. It’s time to focus. Here’s your action plan. Assess the damage...

2 minute read

You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens...

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One Email. ONE ASK.

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A donation form. A video... When your email has a destination, be protective of...

2 minute read

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A...

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Picture This When Writing Your Next Headline...

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to give it context. Does it make sense without an accompanying photo or intro text?...

2 minute read

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to...

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How to Write Statistics for Impact

A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must be taken to not misinterpret or over-simplify the data. There are therefore good reasons...

2 minute read

A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must...

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