There’s more than one way to build an email list. The various types of digital assets you can use to attract people to your list are your list building entry points. Choosing the right entry points can...
2 minute readThere’s more than one way to build an email list. The various types of digital assets you can use to attract people to...
Keep readingMost of us have a hard time keeping on top of emails from people we do know, to let alone give a second thought to messages from those we don’t. Failing to be a recognized sender is...
2 minute readMost of us have a hard time keeping on top of emails from people we do know, to let alone give a second...
Read this(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done already? We’ve all been there. If you just about sent yourself to sleep composing...
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done...
Learn thisThink of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters may still engage, take action, and donate. However, with intentional design, pipelines will help...
5 minute readThink of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters...
Learn moreThe curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse to infect your writing, you may unwittingly leave supporters feeling confused an alienated. To...
2 minute readThe curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse...
Read thisIt would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights like subject lines, sender identities, and list health, there’s very little contest...
3 minute readIt would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights...
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