(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done already? We’ve all been there. If you just about sent yourself to sleep composing...
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done...
Keep readingThe moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a wholly positive experience—one your supporter will want to repeat when the next critical ask...
2 minute readThe moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a...
Keep readingYou sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens. Stop hyperventilating. It’s time to focus. Here’s your action plan. Assess the damage...
2 minute readYou sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens...
Learn thisIt would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights like subject lines, sender identities, and list health, there’s very little contest...
3 minute readIt would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights...
Learn moreTake your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying...
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite...
Learn thisYou are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages fail. Could you afford to continue investing time in something that wasn’t...
4 minute readYou are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages...
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