Found 15 topics tagged ‘Retention Strategy’

How to Combat Supporter Fatigue

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize the threat of supporter fatigue after it’s infected our list. By that time, campaign,...

3 minute read

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize...

Learn more
Learn more
Are You Prioritizing the Right List Building Entry Points?

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to your list are your list building entry points. Choosing the right entry points can...

2 minute read

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to...

Find out more
Read this
5 Ways to Nail Your ‘Thank You’ Emails

The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a wholly positive experience—one your supporter will want to repeat when the next critical ask...

2 minute read

The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a...

Read this
Learn this
What’s the Ideal Email Frequency?

What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would be nice if it were that simple. But your ideal email frequency is unique...

3 minute read

What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would...

Keep reading
Keep reading
The TWO Objectives You Need to Meet in Every Email

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If your organization relies on—or hopes to rely on—a digital audience to sustain its work,...

2 minute read

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If...

Keep reading
Keep reading
How NOT to Write a Thank-You Email...

For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup asks. This is not an uncommon approach. And on the surface, it’s easy to...

2 minute read

For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup...

Keep reading
Read this