Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think about email broadcasts this way. Broadcast communication is, by default, impersonal. Because...
2 minute readThink of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think...
Find out moreYou sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens. Stop hyperventilating. It’s time to focus. Here’s your action plan. Assess the damage...
2 minute readYou sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens...
Read thisImagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up. You know—all the work he has to do; his accomplishments; how great everyone thinks...
2 minute readImagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up...
Read thisSometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A donation form. A video... When your email has a destination, be protective of...
2 minute readSometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A...
Learn thisWhat draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated? Why do you exist? The answer to all these questions is the same. And...
4 minute readWhat draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?...
Find out moreThe moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a wholly positive experience—one your supporter will want to repeat when the next critical ask...
2 minute readThe moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a...
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