The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a wholly positive experience—one your supporter will want to repeat when the next critical ask...
2 minute readThe moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a...
Learn moreI’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of a long-term digital strategy. Think of these strategies as investments. Relationships take time. Don’t...
5 minute readI’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of...
Learn moreHere’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like this. And not because it doesn’t contain important information. It does. You’ve probably never...
5 minute readHere’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like...
Learn moreWhether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop everything and respond to ask, you need to convince them of two things:...
2 minute readWhether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop...
Read thisDoes this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right? Not quite. Sometimes, trying to convince someone with a series of facts can feel...
2 minute readDoes this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?...
Find out moreWell-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally (with the blessing of your designer, if you have one). Perhaps there are people...
Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally...
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