Found 28 topics tagged ‘Email Engagement’

Formatting for Skim Readers: Essential Tips

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like this. And not because it doesn’t contain important information. It does. You’ve probably never...

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Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like...

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One Email. ONE ASK.

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A donation form. A video... When your email has a destination, be protective of...

2 minute read

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A...

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What’s a “Crisitunity”?

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because of this, it’s been adopted by all the most successful online action platforms...

2 minute read

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because...

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Excite Yourself

(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done already? We’ve all been there. If you just about sent yourself to sleep composing...

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(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done...

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14 Long-Term Engagement Strategies That Work

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of a long-term digital strategy. Think of these strategies as investments. Relationships take time. Don’t...

5 minute read

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of...

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Why You Need to Stop Talking about Yourself

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up. You know—all the work he has to do; his accomplishments; how great everyone thinks...

2 minute read

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up...

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