Found 28 topics tagged ‘Email Engagement’

Don’t Be a Hero (Make Your Supporter the Hero!)

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only space for one hero—and it’s not you. Let me explain... Every story...

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I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only...

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Has Social Media Dethroned Email?

Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely on social media to communicate with supporters?” To which my instinct is to rush...

6 minute read

Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely...

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12 Proven Ways to Personalize Your Broadcast Emails

If we want to get the most out of email, we need to make it personal. If every message we send sounds like it was spat out of a template, it’s going to be hard to...

7 minute read

If we want to get the most out of email, we need to make it personal. If every message we send sounds...

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Don’t Let These ‘Cognitive Biases’ Hurt Your Conversion Rates

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead people to act against their own best interests. If you understand them, you can...

2 minute read

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead...

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How to Write CTAs Like a Boss

Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop everything and respond to ask, you need to convince them of two things:...

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Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop...

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Excite Yourself

(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done already? We’ve all been there. If you just about sent yourself to sleep composing...

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(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done...

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