(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done already? We’ve all been there. If you just about sent yourself to sleep composing...
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done...
Keep readingBrave souls test for email frequency tolerance. Good for you. The ‘sweet spot’ between sending too few and too many emails is unique to each list. To find your list’s limit, you first have to accept that...
2 minute readBrave souls test for email frequency tolerance. Good for you. The ‘sweet spot’ between sending too few and too many emails is unique...
Read thisThink of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think about email broadcasts this way. Broadcast communication is, by default, impersonal. Because...
2 minute readThink of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think...
Learn thisImagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up. You know—all the work he has to do; his accomplishments; how great everyone thinks...
2 minute readImagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up...
Keep readingDoes this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right? Not quite. Sometimes, trying to convince someone with a series of facts can feel...
2 minute readDoes this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?...
Learn moreYou’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency. Enter, the chaser email. This is one of the simplest tricks in the book...
You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency...
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