If we want to get the most out of email, we need to make it personal. If every message we send sounds like it was spat out of a template, it’s going to be hard to...
7 minute readIf we want to get the most out of email, we need to make it personal. If every message we send sounds...
Learn thisThink of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think about email broadcasts this way. Broadcast communication is, by default, impersonal. Because...
2 minute readThink of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think...
Read thisIs email dead? Here’s what the data says... Some people question the relevance of emails in 2025. They ask, “Can’t we just rely on social media to communicate with supporters?” To which my instinct is to rush...
6 minute readIs email dead? Here’s what the data says... Some people question the relevance of emails in 2025. They ask, “Can’t we just rely...
Find out moreWhen it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model. You know—the ‘list within the list’ approach. This involves recruiting supporters onto purpose-designed lists...
5 minute readWhen it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model...
Find out moreWhat’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would be nice if it were that simple. But your ideal email frequency is unique...
3 minute readWhat’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would...
Find out moreOne of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us to compete for the attention spans of our audience, more is most definitely less...
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us...
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