Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally (with the blessing of your designer, if you have one). Perhaps there are people in different parts of your organization who can bring new ideas to the table. Or, you could try one of these...
If all your emails tend to look the same, send visual cues occasionally that say ‘Hey, there’s something new happening here!’. Mixing things up now and then can shake people out of complacency and give you great testing data to understand what your audience does and doesn’t respond to.
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