Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid ‘telling’ people what to think. That includes making assertions that some things are cruel, important, or urgent...
Rather, lead your reader to draw their own conclusions. Paint a picture. Describe why you know something to be true. Speak to the cause that leads to the inevitable consequence that you are wanting to communicate. This will force your reader to process information in deeper ways and leave a stronger, more memorable impression.
So now that I’ve just told you... Perhaps I should go ahead and show you...
Told:
“The Festival of Sacrifice is an extremely dangerous time for animals.”
“‘Farrowing crates’ confine pigs in cruel and unconscionable ways.”
“Pigs in factory farms are forced to lie on uncomfortable floors.”
Shown:
“During the Festival of Sacrifice, streets literally run red with the blood of slaughtered animals.”
“Pigs trapped in ‘farrowing crates’ are so tightly confined they can’t even turn around.”
“Pigs in factory farms suffer agonizing pressure sores from being forced to lie on cold, wet, abrasive floors.”
When to Tell Your ‘Movement Story’
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving your vision is dependent on the funds and actions of your supporters, you need...
3 minute readCall it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving...
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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