Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if that would work for us?” ... “What about our organizational ‘voice’?” .....
5 minute readHere’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if...
Keep readingDon’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize the threat of supporter fatigue after it’s infected our list. By that time, campaign,...
3 minute readDon’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize...
Learn moreThe education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast as you can! Convoluted language won’t win you any friends in the real world...
10 minute readThe education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast...
Read thisEvery time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If your organization relies on—or hopes to rely on—a digital audience to sustain its work,...
2 minute readEvery time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If...
Keep readingAs changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win our campaign. However, we can do better than simply listing these actions. Action lists...
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win...
Learn moreIs email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely on social media to communicate with supporters?” To which my instinct is to rush...
6 minute readIs email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely...
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