Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

Engage Your Reader’s Emotional Brain

Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your content will stand out when you can reach your supporter’s emotional brain. This is...

6 minute read

Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your...

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Give Your Headline ‘Consequence’

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition or advocacy page, use it to communicate the ‘pain or consequence’ that follows from...

2 minute read

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition...

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6 Things That Stop People Opening Emails

I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and end all’ of email open rates—understandably. But they don’t act alone. To maximize the...

3 minute read

I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and...

Learn more
Keep reading
This Is What Happens When You Address Your Reader as a ‘Group’

SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like you’re writing only to them. When ‘broadcasting’ language slips into our writing,...

4 minute read

SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like...

Learn this
Learn this
How to Write CTAs Like a Boss

Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop everything and respond to ask, you need to convince them of two things:...

2 minute read

Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop...

Read this
Read this
Can You Name Your Headline’s ‘Value Proposition’?

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing their time in your page. Importantly, think about this from your reader’s perspective (not...

2 minute read

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing...

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