Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

Why We Need to Stop Thinking about Email as a ‘Broadcast’ Medium

Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think about email broadcasts this way. Broadcast communication is, by default, impersonal. Because...

2 minute read

Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think...

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What You Need to Know about ‘Deliverability’

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting chance of being opened. Poor deliverability will send many of your messages into spam...

6 minute read

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting...

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How to Combat Supporter Fatigue

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize the threat of supporter fatigue after it’s infected our list. By that time, campaign,...

3 minute read

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize...

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Give Your Headline ‘Consequence’

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition or advocacy page, use it to communicate the ‘pain or consequence’ that follows from...

2 minute read

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition...

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Articulate Your ‘Theory of Change’

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause. But don’t expect anyone to take your word for it. Make the effort to...

4 minute read

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause...

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When to Tell Your ‘Movement Story’

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving your vision is dependent on the funds and actions of your supporters, you need...

3 minute read

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving...

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