Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

Should You Send Emails from Your ‘Organization’ or an Actual Person?

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if that would work for us?” ... “What about our organizational ‘voice’?” .....

5 minute read

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if...

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How NOT to Write a Thank-You Email...

For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup asks. This is not an uncommon approach. And on the surface, it’s easy to...

2 minute read

For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup...

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Top 10 Ways to Turbocharge Your Digital Comms

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet. Never has our collective attention span been more fleeting. As much as...

5 minute read

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet...

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A Beginner’s Guide to Segmentation

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people as possible, right? Wrong. Segmentation is the practice of dividing your supporters...

5 minute read

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people...

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Say Thanks (and Mean It)

Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building. It also means that action pages are often the first meaningful touchpoint for new...

2 minute read

Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building...

Learn this
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How ‘Why’ Is the Most Important Question You Need to Answer

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated? Why do you exist? The answer to all these questions is the same. And...

4 minute read

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?...

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