I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and end all’ of email open rates—understandably. But they don’t act alone. To maximize the...
3 minute readI know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and...
Learn moreWhether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop everything and respond to ask, you need to convince them of two things:...
2 minute readWhether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop...
Learn moreLet’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet. Never has our collective attention span been more fleeting. As much as...
5 minute readLet’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet...
Read thisAs changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win our campaign. However, we can do better than simply listing these actions. Action lists...
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win...
Learn moreI’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of a long-term digital strategy. Think of these strategies as investments. Relationships take time. Don’t...
5 minute readI’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of...
Learn moreOkay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing their time in your page. Importantly, think about this from your reader’s perspective (not...
2 minute readOkay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing...
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