SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like you’re writing only to them. When ‘broadcasting’ language slips into our writing,...
4 minute readSPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like...
Read thisEvery time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If your organization relies on—or hopes to rely on—a digital audience to sustain its work,...
2 minute readEvery time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If...
Learn thisI’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of a long-term digital strategy. Think of these strategies as investments. Relationships take time. Don’t...
5 minute readI’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of...
Keep readingIt’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone. The business of wide-scale change-making affords us neither of these luxuries. Since you’re reading...
3 minute readIt’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone...
Find out moreI’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only space for one hero—and it’s not you. Let me explain... Every story...
3 minute readI’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only...
Learn thisThere are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too few) visual cues to name a few. Seven deadly sins of action page...
5 minute readThere are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too...
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