The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast as you can! Convoluted language won’t win you any friends in the real world...
10 minute readThe education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast...
Read thisIs email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely on social media to communicate with supporters?” To which my instinct is to rush...
6 minute readIs email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely...
Find out moreNot every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting chance of being opened. Poor deliverability will send many of your messages into spam...
6 minute readNot every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting...
Read thisCall it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving your vision is dependent on the funds and actions of your supporters, you need...
3 minute readCall it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving...
Learn moreOkay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing their time in your page. Importantly, think about this from your reader’s perspective (not...
2 minute readOkay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing...
Learn thisFor several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup asks. This is not an uncommon approach. And on the surface, it’s easy to...
2 minute readFor several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup...
Learn thisUnsubscribe any time. We respect your data. View the privacy policy.