Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

Should You Send Emails from Your ‘Organization’ or an Actual Person?

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if that would work for us?” ... “What about our organizational ‘voice’?” .....

5 minute read

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if...

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11 Tips That Will Help You Write Better Subject Lines

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or break your broadcast. Inboxes are generally cluttered, un-fun places. You can either...

3 minute read

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or...

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Find Common Ground

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone. The business of wide-scale change-making affords us neither of these luxuries. Since you’re reading...

3 minute read

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone...

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7 Traits of a Clear Writing Style

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast as you can! Convoluted language won’t win you any friends in the real world...

10 minute read

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast...

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Articulate Your ‘Theory of Change’

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause. But don’t expect anyone to take your word for it. Make the effort to...

4 minute read

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause...

Keep reading
Find out more
A Beginner’s Guide to List Building

Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational mission depends on it. In this case, list building is literally mission critical. You...

3 minute read

Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational...

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