Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000 inactive contacts are worth less to your cause than one engaged supporter! Your aim...
2 minute readSerious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000...
Keep readingInboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your content will stand out when you can reach your supporter’s emotional brain. This is...
6 minute readInboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your...
Find out moreAs changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win our campaign. However, we can do better than simply listing these actions. Action lists...
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win...
Learn thisOkay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing their time in your page. Importantly, think about this from your reader’s perspective (not...
2 minute readOkay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing...
Keep readingWhen it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model. You know—the ‘list within the list’ approach. This involves recruiting supporters onto purpose-designed lists...
5 minute readWhen it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model...
Keep readingIs email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely on social media to communicate with supporters?” To which my instinct is to rush...
6 minute readIs email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely...
Find out moreUnsubscribe any time. We respect your data. View the privacy policy.