Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

What Makes a Good ‘Hero Image’?

A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image that greets your reader when they hit your page. If your page doesn’t have...

7 minute read

A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image...

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The TWO Objectives You Need to Meet in Every Email

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If your organization relies on—or hopes to rely on—a digital audience to sustain its work,...

2 minute read

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If...

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Give Your Headline ‘Consequence’

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition or advocacy page, use it to communicate the ‘pain or consequence’ that follows from...

2 minute read

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition...

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Show. Don’t Tell.

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid ‘telling’ people what to think. That includes making assertions that some things are cruel,...

2 minute read

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid...

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Choose the Right Messenger

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always be the best vehicle for your message. It helps to know when someone else...

5 minute read

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always...

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Please, Abandon Your Action Lists

As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win our campaign. However, we can do better than simply listing these actions. Action lists...

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As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win...

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