Found 17 topics tagged ‘Gaining Attention’

Top 10 Ways to Turbocharge Your Digital Comms

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet. Never has our collective attention span been more fleeting. As much as...

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Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet...

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Don’t Let These ‘Cognitive Biases’ Hurt Your Conversion Rates

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead people to act against their own best interests. If you understand them, you can...

2 minute read

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead...

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Give Your Headline ‘Consequence’

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition or advocacy page, use it to communicate the ‘pain or consequence’ that follows from...

2 minute read

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition...

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Formatting for Skim Readers: Essential Tips

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like this. And not because it doesn’t contain important information. It does. You’ve probably never...

5 minute read

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like...

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Keep reading
Why You Need to Stop Talking about Yourself

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up. You know—all the work he has to do; his accomplishments; how great everyone thinks...

2 minute read

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up...

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Picture This When Writing Your Next Headline...

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to give it context. Does it make sense without an accompanying photo or intro text?...

2 minute read

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to...

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