Found 17 topics tagged ‘Gaining Attention’

Dominate Social Media

It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social media takes this to the next level. Not only is the content volume of...

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It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social...

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Formatting for Skim Readers: Essential Tips

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like this. And not because it doesn’t contain important information. It does. You’ve probably never...

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Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like...

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Choose the Right Messenger

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always be the best vehicle for your message. It helps to know when someone else...

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Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always...

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How to Hook Your Reader

To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices but it applies anywhere we’re competing for our audience’s attention (so, the entire Internet)...

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To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices...

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Give Your Headline ‘Consequence’

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition or advocacy page, use it to communicate the ‘pain or consequence’ that follows from...

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Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition...

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11 Tips That Will Help You Write Better Subject Lines

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or break your broadcast. Inboxes are generally cluttered, un-fun places. You can either...

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Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or...

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