Found 24 topics tagged ‘Best Practice’

Avoid These 4 Mistakes When Embedding Videos

On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you can take full advantage without annoying your supporters. Why on-page videos are...

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On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you...

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Top 10 Ways to Turbocharge Your Digital Comms

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet. Never has our collective attention span been more fleeting. As much as...

5 minute read

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet...

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Email Preview Text: What You Need to Know

Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t have the same pull as a subject line, it does give you a ‘second...

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Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t...

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How NOT to Write a Thank-You Email...

For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup asks. This is not an uncommon approach. And on the surface, it’s easy to...

2 minute read

For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup...

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How and When to ‘Hide’ Content

One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us to compete for the attention spans of our audience, more is most definitely less...

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One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us...

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6 Ways to Make Page Titles Click-Worthy (Not Click-Baity)

On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you know that’s not it at all! Your title or headline’s strategic function is to...

3 minute read

On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you...

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