Found 24 topics tagged ‘Best Practice’

A Beginner’s Guide to SEO (Search Engine Optimization)

New to SEO? Here’s what works in 2024. If the currency of the Internet is web traffic, then search engine referrals are money trees. Google alone fulfills 3.5 billion search queries per day. This “free” traffic has...

12 minute read

New to SEO? Here’s what works in 2024. If the currency of the Internet is web traffic, then search engine referrals are money...

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6 Ways to Make Page Titles Click-Worthy (Not Click-Baity)

On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you know that’s not it at all! Your title or headline’s strategic function is to...

3 minute read

On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you...

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Top 10 Ways to Turbocharge Your Digital Comms

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet. Never has our collective attention span been more fleeting. As much as...

5 minute read

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet...

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How NOT to Use Bold Type...

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for SEO. But in order to preserve impact, use bold words sparingly. It’s tempting to...

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Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for...

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7 Traits of a Clear Writing Style

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast as you can! Convoluted language won’t win you any friends in the real world...

10 minute read

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast...

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Picture This When Writing Your Next Headline...

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to give it context. Does it make sense without an accompanying photo or intro text?...

2 minute read

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to...

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