Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up. You know—all the work he has to do; his accomplishments; how great everyone thinks...
2 minute readImagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up...
Keep readingHere’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like this. And not because it doesn’t contain important information. It does. You’ve probably never...
5 minute readHere’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like...
Read thisWhether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop everything and respond to ask, you need to convince them of two things:...
2 minute readWhether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop...
Learn moreIn 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters before subject lines are cropped. That’s roughly seven words. Anything beyond this and you...
In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters...
Learn moreI know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and end all’ of email open rates—understandably. But they don’t act alone. To maximize the...
3 minute readI know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and...
Find out moreYour reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid ‘telling’ people what to think. That includes making assertions that some things are cruel,...
2 minute readYour reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid...
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