Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop everything and respond to ask, you need to convince them of two things:...
2 minute readWhether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop...
Learn thisSPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like you’re writing only to them. When ‘broadcasting’ language slips into our writing,...
4 minute readSPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like...
Find out moreA ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image that greets your reader when they hit your page. If your page doesn’t have...
7 minute readA ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image...
Learn moreHere’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like this. And not because it doesn’t contain important information. It does. You’ve probably never...
5 minute readHere’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like...
Read thisLet’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet. Never has our collective attention span been more fleeting. As much as...
5 minute readLet’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet...
Keep readingDon’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize the threat of supporter fatigue after it’s infected our list. By that time, campaign,...
3 minute readDon’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize...
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