Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize the threat of supporter fatigue after it’s infected our list. By that time, campaign,...
3 minute readDon’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize...
Find out moreSo you’ve cracked the code to writing a great email. The next step is to push it out to as many people as possible, right? Wrong. Segmentation is the practice of dividing your supporters...
5 minute readSo you’ve cracked the code to writing a great email. The next step is to push it out to as many people...
Keep readingHere’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like this. And not because it doesn’t contain important information. It does. You’ve probably never...
5 minute readHere’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like...
Learn moreYou might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause. But don’t expect anyone to take your word for it. Make the effort to...
4 minute readYou might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause...
Keep readingOf all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition or advocacy page, use it to communicate the ‘pain or consequence’ that follows from...
2 minute readOf all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition...
Read thisEvery time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If your organization relies on—or hopes to rely on—a digital audience to sustain its work,...
2 minute readEvery time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If...
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