A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your...
2 minute readA token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts...
Learn moreThink of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works and what doesn’t. When you run a split test, two or more versions of...
3 minute readThink of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works...
Read thisOn-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you can take full advantage without annoying your supporters. Why on-page videos are...
3 minute readOn-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you...
Learn moreYour organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an effective voice. Here are some things you might like to include in your own...
3 minute readYour organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an...
Find out morePreview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t have the same pull as a subject line, it does give you a ‘second...
3 minute readPreview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t...
Learn thisNew to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money trees. Google alone fulfills 3.5 billion search queries per day. This “free” traffic has...
12 minute readNew to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money...
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