Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet. Never has our collective attention span been more fleeting. As much as...
5 minute readLet’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet...
Learn moreTo steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices but it applies anywhere we’re competing for our audience’s attention (so, the entire Internet)...
3 minute readTo steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices...
Learn thisYou sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens. Stop hyperventilating. It’s time to focus. Here’s your action plan. Assess the damage...
2 minute readYou sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens...
Learn moreThe education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast as you can! Convoluted language won’t win you any friends in the real world...
10 minute readThe education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast...
Find out moreThink of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works and what doesn’t. When you run a split test, two or more versions of...
3 minute readThink of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works...
Learn moreIt’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone. The business of wide-scale change-making affords us neither of these luxuries. Since you’re reading...
3 minute readIt’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone...
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