To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices but it applies anywhere we’re competing for our audience’s attention (so, the entire Internet)...
3 minute readTo steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices...
Find out moreA token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your...
2 minute readA token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts...
Learn moreThe education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast as you can! Convoluted language won’t win you any friends in the real world...
10 minute readThe education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast...
Find out moreA ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image that greets your reader when they hit your page. If your page doesn’t have...
7 minute readA ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image...
Find out moreWhether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell them exactly what you want them to do. In our tests, this always increases...
2 minute readWhether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell...
Keep readingBolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for SEO. But in order to preserve impact, use bold words sparingly. It’s tempting to...
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for...
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