Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works and what doesn’t. When you run a split test, two or more versions of...
3 minute readThink of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works...
Learn thisYou are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages fail. Could you afford to continue investing time in something that wasn’t...
4 minute readYou are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages...
Read thisWho are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might be sitting on thousands (perhaps millions) of data points that could answer these questions...
5 minute readWho are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might...
Learn thisSo you’ve cracked the code to writing a great email. The next step is to push it out to as many people as possible, right? Wrong. Segmentation is the practice of dividing your supporters...
5 minute readSo you’ve cracked the code to writing a great email. The next step is to push it out to as many people...
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