Found 10 topics tagged ‘Beginner's Guide’

A Beginner’s Guide to List Building

Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational mission depends on it. In this case, list building is literally mission critical. You...

3 minute read

Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational...

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A Beginner’s Guide to SEO (Search Engine Optimization)

New to SEO? Here’s what works in 2025. If the currency of the Internet is web traffic, then search engine referrals are money trees. Google alone fulfills 3.5 billion search queries per day. This “free” traffic has...

12 minute read

New to SEO? Here’s what works in 2025. If the currency of the Internet is web traffic, then search engine referrals are money...

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A Beginner’s Guide to Email Analytics

Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the size of the segment your email was sent to. Boost this using list-building strategies...

3 minute read

Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the...

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A Beginner’s Guide to Split Testing

Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works and what doesn’t. When you run a split test, two or more versions of...

3 minute read

Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works...

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