Found 10 topics tagged ‘Beginner's Guide’

A Beginner’s Guide to Web Page Optimization

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages fail. Could you afford to continue investing time in something that wasn’t...

4 minute read

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages...

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A Beginner’s Guide to Automated Supporter Journeys

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications is increasingly personalized. Segmentation, profiling, and pipelines are critical building blocks of any current...

6 minute read

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications...

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A Beginner’s Guide to Digital Pipelines

Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters may still engage, take action, and donate. However, with intentional design, pipelines will help...

5 minute read

Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters...

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A Beginner’s Guide to Split Testing

Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works and what doesn’t. When you run a split test, two or more versions of...

3 minute read

Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works...

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