Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

Email Tokenization: What Is It?

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your...

2 minute read

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts...

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This Little Trick Will Increase Your Conversion Rates

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell them exactly what you want them to do. In our tests, this always increases...

2 minute read

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell...

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3 Common Segmentation Mistakes

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to a tailored communication model demands new ways of thinking. This comes with its own...

2 minute read

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to...

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Avoid These 4 Mistakes When Embedding Videos

On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you can take full advantage without annoying your supporters. Why on-page videos are...

3 minute read

On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you...

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Don’t Say Everything All at Once

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying...

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Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite...

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How NOT to Use Bold Type...

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for SEO. But in order to preserve impact, use bold words sparingly. It’s tempting to...

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Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for...

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