Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

Anatomy of an Action Email

It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your supporter directly to a specific page. Let’s work with that. Make your action...

3 minute read

It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your...

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3 Design Cues That Prime Supporters for Action

It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter might lose interest or fail to grasp their own relevance unless you spell it...

2 minute read

It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter...

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A Beginner’s Guide to Web Page Optimization

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages fail. Could you afford to continue investing time in something that wasn’t...

4 minute read

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages...

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A Beginner’s Guide to Digital Pipelines

Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters may still engage, take action, and donate. However, with intentional design, pipelines will help...

5 minute read

Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters...

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Avoid These 4 Mistakes When Embedding Videos

On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you can take full advantage without annoying your supporters. Why on-page videos are...

3 minute read

On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you...

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Segmenting for High and Low Engagement

The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your email broadcasts, you should have an idea who’s opening your emails, who’s clicking, who’s...

4 minute read

The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your...

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