Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

Dominate Social Media

It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social media takes this to the next level. Not only is the content volume of...

Quick Quick read

It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social...

Learn more
Learn this
3 Common Segmentation Mistakes

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to a tailored communication model demands new ways of thinking. This comes with its own...

2 minute read

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to...

Keep reading
Learn this
Email Tokenization: What Is It?

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your...

2 minute read

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts...

Read this
Find out more
A Beginner’s Guide to Digital Profiling

Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might be sitting on thousands (perhaps millions) of data points that could answer these questions...

5 minute read

Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might...

Learn this
Keep reading
How NOT to Use Bold Type...

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for SEO. But in order to preserve impact, use bold words sparingly. It’s tempting to...

Quick Quick read

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for...

Learn this
Keep reading
Don’t Say Everything All at Once

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying...

Quick Quick read

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite...

Keep reading
Keep reading

Get a free weekly digital strategy tip:

Name Email
privacy policy.

We respect your data. View the privacy policy.

Unsubscribe any time. We respect your data. View the privacy policy.