Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

How NOT to Use Bold Type...

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for SEO. But in order to preserve impact, use bold words sparingly. It’s tempting to...

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Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for...

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Say More (by Saying Less)

Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers into subject-matter experts. Mostly, we’re in the business of motivating people to action. If...

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Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers...

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This Little Trick Will Increase Your Conversion Rates

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell them exactly what you want them to do. In our tests, this always increases...

2 minute read

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell...

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Segmenting for High and Low Engagement

The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your email broadcasts, you should have an idea who’s opening your emails, who’s clicking, who’s...

4 minute read

The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your...

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Don’t Say Everything All at Once

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying...

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Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite...

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Are You Prioritizing the Right List Building Entry Points?

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to your list are your list building entry points. Choosing the right entry points can...

2 minute read

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to...

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