Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

3 Design Cues That Prime Supporters for Action

It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter might lose interest or fail to grasp their own relevance unless you spell it...

2 minute read

It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter...

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A Beginner’s Guide to Automated Supporter Journeys

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications is increasingly personalized. Segmentation, profiling, and pipelines are critical building blocks of any current...

6 minute read

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications...

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You Botched an Email Broadcast. Now What!?

You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens. Stop hyperventilating. It’s time to focus. Here’s your action plan. Assess the damage...

2 minute read

You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens...

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When to Send an Email ‘Chaser’

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency. Enter, the chaser email. This is one of the simplest tricks in the book...

Quick Quick read

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency...

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Avoid Being an Unknown Sender

Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second thought to messages from those we don’t. Failing to be a recognized sender is...

2 minute read

Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second...

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A Beginner’s Guide to Web Page Optimization

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages fail. Could you afford to continue investing time in something that wasn’t...

4 minute read

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages...

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