Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

How ‘List Health’ Affects Email Open Rates

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out quite a lot. The measure of overall email list engagement is called list health...

3 minute read

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out...

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This Little Trick Will Increase Your Conversion Rates

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell them exactly what you want them to do. In our tests, this always increases...

2 minute read

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell...

Learn more
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A Beginner’s Guide to Web Page Optimization

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages fail. Could you afford to continue investing time in something that wasn’t...

4 minute read

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages...

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When to Send an Email ‘Chaser’

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency. Enter, the chaser email. This is one of the simplest tricks in the book...

Quick Quick read

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency...

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Learn this
These Testing Methodologies Save You Time, Stress, and Money

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test the waters first. Iterative testing Good for:Long-term optimization of donation and...

3 minute read

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test...

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Email Tokenization: What Is It?

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your...

2 minute read

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts...

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