Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A donation form. A video... When your email has a destination, be protective of...
2 minute readSometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A...
Keep readingWhether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell them exactly what you want them to do. In our tests, this always increases...
2 minute readWhether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell...
Find out moreImagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if you know who that someone will be. Better yet if you know something about...
3 minute readImagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if...
Find out moreThink of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters may still engage, take action, and donate. However, with intentional design, pipelines will help...
5 minute readThink of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters...
Find out moreIt can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter might lose interest or fail to grasp their own relevance unless you spell it...
2 minute readIt can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter...
Learn thisHow does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out quite a lot. The measure of overall email list engagement is called list health...
3 minute readHow does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out...
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