Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

These Testing Methodologies Save You Time, Stress, and Money

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test the waters first. Iterative testing Good for:Long-term optimization of donation and...

3 minute read

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test...

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A Beginner’s Guide to Digital Profiling

Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might be sitting on thousands (perhaps millions) of data points that could answer these questions...

5 minute read

Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might...

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Anatomy of an Action Email

It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your supporter directly to a specific page. Let’s work with that. Make your action...

3 minute read

It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your...

Learn this
Learn this
Dominate Social Media

It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social media takes this to the next level. Not only is the content volume of...

Quick Quick read

It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social...

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5 Ways to Nail Your ‘Thank You’ Emails

The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a wholly positive experience—one your supporter will want to repeat when the next critical ask...

2 minute read

The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a...

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Say More (by Saying Less)

Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers into subject-matter experts. Mostly, we’re in the business of motivating people to action. If...

2 minute read

Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers...

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