Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

How and When to ‘Hide’ Content

One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us to compete for the attention spans of our audience, more is most definitely less...

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One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us...

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When’s the Best Time to Send Your Email Broadcast?

It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights like subject lines, sender identities, and list health, there’s very little contest...

3 minute read

It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights...

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5 Ways to Nail Your ‘Thank You’ Emails

The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a wholly positive experience—one your supporter will want to repeat when the next critical ask...

2 minute read

The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a...

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A Beginner’s Guide to Automated Supporter Journeys

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications is increasingly personalized. Segmentation, profiling, and pipelines are critical building blocks of any current...

6 minute read

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications...

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A Beginner’s Guide to Digital Pipelines

Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters may still engage, take action, and donate. However, with intentional design, pipelines will help...

5 minute read

Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters...

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How to Write Statistics for Impact

A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must be taken to not misinterpret or over-simplify the data. There are therefore good reasons...

2 minute read

A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must...

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