Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

Beat the Curse of Knowledge

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse to infect your writing, you may unwittingly leave supporters feeling confused an alienated. To...

2 minute read

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse...

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What’s the Ideal Email Frequency?

What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would be nice if it were that simple. But your ideal email frequency is unique...

3 minute read

What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would...

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How (and When) to Build a Geo-Fence

If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re probably familiar with geo-fencing. This tactic gets a bad rap. Chances are, you encounter...

2 minute read

If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re...

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Avoid These 4 Mistakes When Embedding Videos

On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you can take full advantage without annoying your supporters. Why on-page videos are...

3 minute read

On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you...

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These Testing Methodologies Save You Time, Stress, and Money

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test the waters first. Iterative testing Good for:Long-term optimization of donation and...

3 minute read

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test...

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A Beginner’s Guide to Remarketing & Custom Audiences

Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been retargeted. Retargeting (also known as ‘remarketing’ or ‘pixel tracking’) lets you ‘tag’ visitors who...

2 minute read

Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been...

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