Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the size of the segment your email was sent to. Boost this using list-building strategies...
3 minute readMost email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the...
Keep readingImagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if you know who that someone will be. Better yet if you know something about...
3 minute readImagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if...
Learn thisA well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must be taken to not misinterpret or over-simplify the data. There are therefore good reasons...
2 minute readA well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must...
Learn thisKnowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers into subject-matter experts. Mostly, we’re in the business of motivating people to action. If...
2 minute readKnowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers...
Learn moreYour organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an effective voice. Here are some things you might like to include in your own...
3 minute readYour organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an...
Find out moreWhatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to give it context. Does it make sense without an accompanying photo or intro text?...
2 minute readWhatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to...
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