Found 9 topics tagged ‘Segmentation’

3 Common Segmentation Mistakes

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to a tailored communication model demands new ways of thinking. This comes with its own...

2 minute read

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to...

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A Beginner’s Guide to Digital Profiling

Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might be sitting on thousands (perhaps millions) of data points that could answer these questions...

5 minute read

Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might...

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A Beginner’s Guide to Segmentation

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people as possible, right? Wrong. Segmentation is the practice of dividing your supporters...

5 minute read

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people...

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