Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

Formatting for Skim Readers: Essential Tips

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like this. And not because it doesn’t contain important information. It does. You’ve probably never...

5 minute read

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like...

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What’s a “Crisitunity”?

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because of this, it’s been adopted by all the most successful online action platforms...

2 minute read

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because...

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Keep reading
11 Tips That Will Help You Write Better Subject Lines

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or break your broadcast. Inboxes are generally cluttered, un-fun places. You can either...

3 minute read

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or...

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When to Send an Email ‘Chaser’

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency. Enter, the chaser email. This is one of the simplest tricks in the book...

Quick Quick read

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency...

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3 Design Cues That Prime Supporters for Action

It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter might lose interest or fail to grasp their own relevance unless you spell it...

2 minute read

It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter...

Learn more
Learn more
GDPR & List Building: the Essential Guide

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world, that collect and process data from EU citizens. Meaning, it impacts most of us...

4 minute read

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,...

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