Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like this. And not because it doesn’t contain important information. It does. You’ve probably never...
5 minute readHere’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like...
Keep readingCognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead people to act against their own best interests. If you understand them, you can...
2 minute readCognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead...
Keep readingImagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will be unfamiliar with what you sent last time. Some recipients will be new to...
2 minute readImagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will...
Find out moreWhatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to give it context. Does it make sense without an accompanying photo or intro text?...
2 minute readWhatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to...
Learn thisWell-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally (with the blessing of your designer, if you have one). Perhaps there are people...
Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally...
Learn thisIt can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter might lose interest or fail to grasp their own relevance unless you spell it...
2 minute readIt can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter...
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