Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

Can You Name Your Headline’s ‘Value Proposition’?

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing their time in your page. Importantly, think about this from your reader’s perspective (not...

2 minute read

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing...

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What You Need to Know about ‘Deliverability’

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting chance of being opened. Poor deliverability will send many of your messages into spam...

6 minute read

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting...

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Don’t Be a Hero (Make Your Supporter the Hero!)

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only space for one hero—and it’s not you. Let me explain... Every story...

3 minute read

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only...

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11 Ways to Give Subject Lines Consequence (with Examples)

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention. Either, they’ll need to delay the thing they were about to do next, or...

4 minute read

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention...

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Beat the Curse of Knowledge

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse to infect your writing, you may unwittingly leave supporters feeling confused an alienated. To...

2 minute read

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse...

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A Beginner’s Guide to Digital Profiling

Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might be sitting on thousands (perhaps millions) of data points that could answer these questions...

5 minute read

Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might...

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