Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

Formatting for Skim Readers: Essential Tips

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like this. And not because it doesn’t contain important information. It does. You’ve probably never...

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Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like...

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Please, Abandon Your Action Lists

As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win our campaign. However, we can do better than simply listing these actions. Action lists...

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As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win...

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Why People Don’t Complete Online Actions (and What to Do about It)

There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too few) visual cues to name a few. Seven deadly sins of action page...

5 minute read

There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too...

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How Much Data Do You Really Need to Make Segmentation Work?

Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if you know who that someone will be. Better yet if you know something about...

3 minute read

Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if...

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How ‘List Health’ Affects Email Open Rates

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out quite a lot. The measure of overall email list engagement is called list health...

3 minute read

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out...

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A Beginner’s Guide to Digital Pipelines

Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters may still engage, take action, and donate. However, with intentional design, pipelines will help...

5 minute read

Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters...

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