Hello, Changemaker!
Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid ‘telling’ people what to think. That includes making assertions that some things are cruel,...
2 minute readYour reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid...
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There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too few) visual cues to name a few. Seven deadly sins of action page...
5 minute readThere are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too...
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In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters before subject lines are cropped. That’s roughly seven words. Anything beyond this and you...
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In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters...
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On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you can take full advantage without annoying your supporters. Why on-page videos are...
3 minute readOn-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you...
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(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done already? We’ve all been there. If you just about sent yourself to sleep composing...
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(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done...
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It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social media takes this to the next level. Not only is the content volume of...
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It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social...
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