Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think about email broadcasts this way. Broadcast communication is, by default, impersonal. Because...
2 minute readThink of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think...
Read thisHere’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like this. And not because it doesn’t contain important information. It does. You’ve probably never...
5 minute readHere’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like...
Read thisFor several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup asks. This is not an uncommon approach. And on the surface, it’s easy to...
2 minute readFor several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup...
Find out moreYou’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency. Enter, the chaser email. This is one of the simplest tricks in the book...
You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency...
Find out moreSegmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to a tailored communication model demands new ways of thinking. This comes with its own...
2 minute readSegmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to...
Learn thisWhether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell them exactly what you want them to do. In our tests, this always increases...
2 minute readWhether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell...
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