Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet. Never has our collective attention span been more fleeting. As much as...
5 minute readLet’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet...
Read thisSerious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000 inactive contacts are worth less to your cause than one engaged supporter! Your aim...
2 minute readSerious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000...
Find out moreI’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of a long-term digital strategy. Think of these strategies as investments. Relationships take time. Don’t...
5 minute readI’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of...
Learn thisTake your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying...
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite...
Keep readingImagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if you know who that someone will be. Better yet if you know something about...
3 minute readImagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if...
Read thisBolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for SEO. But in order to preserve impact, use bold words sparingly. It’s tempting to...
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for...
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