Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.

If we want to get the most out of email, we need to make it personal. If every message we send sounds

When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of

Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works

It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your

How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win

A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image

Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test