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Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
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For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup
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A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
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A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
The tokenization process Tokenized links let you do all sorts of neat stuff
- Pre-fill any form fields using known contact details, enhancing data integrity and completion rates.
- Personalize landing pages (e.g. address your supporter by their first name).
- Match the content of an appeal to your supporter’s contribution level (e.g. if your supporter is a monthly donor you can personalize any fundraising asks to reflect their ongoing gift and offer them an upgrade form with tailored dollar handles; a non-donor hitting the same page might see a monthly pledge form and a different ask).
- Literally anything you know about your supporter can be used to enhance personalization on your website.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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