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On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
The tokenization process Tokenized links let you do all sorts of neat stuff
- Pre-fill any form fields using known contact details, enhancing data integrity and completion rates.
- Personalize landing pages (e.g. address your supporter by their first name).
- Match the content of an appeal to your supporter’s contribution level (e.g. if your supporter is a monthly donor you can personalize any fundraising asks to reflect their ongoing gift and offer them an upgrade form with tailored dollar handles; a non-donor hitting the same page might see a monthly pledge form and a different ask).
- Literally anything you know about your supporter can be used to enhance personalization on your website.
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Say more (by saying less) 
Articulate your ‘Theory of Change’ 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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