(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.

In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters

To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices

Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been

It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social

One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us

For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup

Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people

The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your