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The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.
Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
The tokenization process Tokenized links let you do all sorts of neat stuff
- Pre-fill any form fields using known contact details, enhancing data integrity and completion rates.
- Personalize landing pages (e.g. address your supporter by their first name).
- Match the content of an appeal to your supporter’s contribution level (e.g. if your supporter is a monthly donor you can personalize any fundraising asks to reflect their ongoing gift and offer them an upgrade form with tailored dollar handles; a non-donor hitting the same page might see a monthly pledge form and a different ask).
- Literally anything you know about your supporter can be used to enhance personalization on your website.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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