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You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.
Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop
Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
The tokenization process Tokenized links let you do all sorts of neat stuff
- Pre-fill any form fields using known contact details, enhancing data integrity and completion rates.
- Personalize landing pages (e.g. address your supporter by their first name).
- Match the content of an appeal to your supporter’s contribution level (e.g. if your supporter is a monthly donor you can personalize any fundraising asks to reflect their ongoing gift and offer them an upgrade form with tailored dollar handles; a non-donor hitting the same page might see a monthly pledge form and a different ask).
- Literally anything you know about your supporter can be used to enhance personalization on your website.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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