The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages

These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or

If we want to get the most out of email, we need to make it personal. If every message we send sounds

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition