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You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely
For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
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