Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000

Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the

Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must

Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like

As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win

Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition

Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely