The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you

A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always

One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.