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Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think
Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
The tokenization process Tokenized links let you do all sorts of neat stuff
- Pre-fill any form fields using known contact details, enhancing data integrity and completion rates.
- Personalize landing pages (e.g. address your supporter by their first name).
- Match the content of an appeal to your supporter’s contribution level (e.g. if your supporter is a monthly donor you can personalize any fundraising asks to reflect their ongoing gift and offer them an upgrade form with tailored dollar handles; a non-donor hitting the same page might see a monthly pledge form and a different ask).
- Literally anything you know about your supporter can be used to enhance personalization on your website.
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Engage your reader’s emotional brain 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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