What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications

On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you

One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us

(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done

Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If

A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the

Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter