The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast

Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.

For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup

Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally

These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where

In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters