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The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead
The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
The tokenization process Tokenized links let you do all sorts of neat stuff
- Pre-fill any form fields using known contact details, enhancing data integrity and completion rates.
- Personalize landing pages (e.g. address your supporter by their first name).
- Match the content of an appeal to your supporter’s contribution level (e.g. if your supporter is a monthly donor you can personalize any fundraising asks to reflect their ongoing gift and offer them an upgrade form with tailored dollar handles; a non-donor hitting the same page might see a monthly pledge form and a different ask).
- Literally anything you know about your supporter can be used to enhance personalization on your website.
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Articulate your ‘Theory of Change’ 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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