For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope

(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test

Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely

Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of