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Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.
Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your
New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop
In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
The tokenization process Tokenized links let you do all sorts of neat stuff
- Pre-fill any form fields using known contact details, enhancing data integrity and completion rates.
- Personalize landing pages (e.g. address your supporter by their first name).
- Match the content of an appeal to your supporter’s contribution level (e.g. if your supporter is a monthly donor you can personalize any fundraising asks to reflect their ongoing gift and offer them an upgrade form with tailored dollar handles; a non-donor hitting the same page might see a monthly pledge form and a different ask).
- Literally anything you know about your supporter can be used to enhance personalization on your website.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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