Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting

To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices

As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win

Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely

A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or

Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works

Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop

(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done

Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the

There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too

In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters