It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.

To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.

If we want to get the most out of email, we need to make it personal. If every message we send sounds

Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think