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The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter
It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
The tokenization process Tokenized links let you do all sorts of neat stuff
- Pre-fill any form fields using known contact details, enhancing data integrity and completion rates.
- Personalize landing pages (e.g. address your supporter by their first name).
- Match the content of an appeal to your supporter’s contribution level (e.g. if your supporter is a monthly donor you can personalize any fundraising asks to reflect their ongoing gift and offer them an upgrade form with tailored dollar handles; a non-donor hitting the same page might see a monthly pledge form and a different ask).
- Literally anything you know about your supporter can be used to enhance personalization on your website.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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