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It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
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