Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A

It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition

Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been

A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting

(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done

Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works

If we want to get the most out of email, we need to make it personal. If every message we send sounds

Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an

I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people