We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast

A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your

There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too

The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.