Get a free digital strategy tip of the week:
Unsubscribe any time. We respect your data. View the privacy policy.
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
The tokenization process Tokenized links let you do all sorts of neat stuff
- Pre-fill any form fields using known contact details, enhancing data integrity and completion rates.
- Personalize landing pages (e.g. address your supporter by their first name).
- Match the content of an appeal to your supporter’s contribution level (e.g. if your supporter is a monthly donor you can personalize any fundraising asks to reflect their ongoing gift and offer them an upgrade form with tailored dollar handles; a non-donor hitting the same page might see a monthly pledge form and a different ask).
- Literally anything you know about your supporter can be used to enhance personalization on your website.
Was this tip useful?
14 long-term engagement strategies that work 
11 tips that will help you write better subject lines 
Do you know why you’re building an email list? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
Like this tip? Share it!
