I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.

For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.

It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your

Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely

You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or

Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.

To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices

The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving