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There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
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