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The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think
If we want to get the most out of email, we need to make it personal. If every message we send sounds
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead
Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
The tokenization process Tokenized links let you do all sorts of neat stuff
- Pre-fill any form fields using known contact details, enhancing data integrity and completion rates.
- Personalize landing pages (e.g. address your supporter by their first name).
- Match the content of an appeal to your supporter’s contribution level (e.g. if your supporter is a monthly donor you can personalize any fundraising asks to reflect their ongoing gift and offer them an upgrade form with tailored dollar handles; a non-donor hitting the same page might see a monthly pledge form and a different ask).
- Literally anything you know about your supporter can be used to enhance personalization on your website.
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11 tips that will help you write better subject lines 
Find common ground 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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