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Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
The tokenization process Tokenized links let you do all sorts of neat stuff
- Pre-fill any form fields using known contact details, enhancing data integrity and completion rates.
- Personalize landing pages (e.g. address your supporter by their first name).
- Match the content of an appeal to your supporter’s contribution level (e.g. if your supporter is a monthly donor you can personalize any fundraising asks to reflect their ongoing gift and offer them an upgrade form with tailored dollar handles; a non-donor hitting the same page might see a monthly pledge form and a different ask).
- Literally anything you know about your supporter can be used to enhance personalization on your website.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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