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Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
The tokenization process Tokenized links let you do all sorts of neat stuff
- Pre-fill any form fields using known contact details, enhancing data integrity and completion rates.
- Personalize landing pages (e.g. address your supporter by their first name).
- Match the content of an appeal to your supporter’s contribution level (e.g. if your supporter is a monthly donor you can personalize any fundraising asks to reflect their ongoing gift and offer them an upgrade form with tailored dollar handles; a non-donor hitting the same page might see a monthly pledge form and a different ask).
- Literally anything you know about your supporter can be used to enhance personalization on your website.
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Has social media dethroned email? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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