Unsubscribe any time. We respect your data. View the privacy policy.
Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
If we want to get the most out of email, we need to make it personal. If every message we send sounds
Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely
Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
Was this tip useful?
Like this tip? Share it!
