Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving

Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters

Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the

Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.

Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of

On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?