Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think

Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?

Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally

What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would

Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the

As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win

Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if

Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.