Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second

Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get

I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might

Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally

A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image

Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell

To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices

How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally

Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an