Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or

It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If

If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re

Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast

These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize

Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters