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New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
The tokenization process Tokenized links let you do all sorts of neat stuff
- Pre-fill any form fields using known contact details, enhancing data integrity and completion rates.
- Personalize landing pages (e.g. address your supporter by their first name).
- Match the content of an appeal to your supporter’s contribution level (e.g. if your supporter is a monthly donor you can personalize any fundraising asks to reflect their ongoing gift and offer them an upgrade form with tailored dollar handles; a non-donor hitting the same page might see a monthly pledge form and a different ask).
- Literally anything you know about your supporter can be used to enhance personalization on your website.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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