Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages

To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices

It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.

One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us

Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t

Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If

It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.