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Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages
It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.
If we want to get the most out of email, we need to make it personal. If every message we send sounds
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like
Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will
Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
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