How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If

The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a

When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where

If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re

Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?

Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second

A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always

It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter

Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.