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Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
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