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The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.
Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers
Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
The tokenization process Tokenized links let you do all sorts of neat stuff
- Pre-fill any form fields using known contact details, enhancing data integrity and completion rates.
- Personalize landing pages (e.g. address your supporter by their first name).
- Match the content of an appeal to your supporter’s contribution level (e.g. if your supporter is a monthly donor you can personalize any fundraising asks to reflect their ongoing gift and offer them an upgrade form with tailored dollar handles; a non-donor hitting the same page might see a monthly pledge form and a different ask).
- Literally anything you know about your supporter can be used to enhance personalization on your website.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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