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You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
The tokenization process Tokenized links let you do all sorts of neat stuff
- Pre-fill any form fields using known contact details, enhancing data integrity and completion rates.
- Personalize landing pages (e.g. address your supporter by their first name).
- Match the content of an appeal to your supporter’s contribution level (e.g. if your supporter is a monthly donor you can personalize any fundraising asks to reflect their ongoing gift and offer them an upgrade form with tailored dollar handles; a non-donor hitting the same page might see a monthly pledge form and a different ask).
- Literally anything you know about your supporter can be used to enhance personalization on your website.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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