Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us

There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition

I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and

Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because

How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally

In 2025, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.

You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.