A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.

Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting

I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and

Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test

As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people

SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like

There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize