Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test

Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.

Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.

Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.

On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always

Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only