The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will

Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always

(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to

Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop

If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test

For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get