Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.

A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get

A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must

To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices

If we want to get the most out of email, we need to make it personal. If every message we send sounds

Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to

Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second

Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,