The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications

(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because

Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop

Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.

I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and

Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only

The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a

Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.