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Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
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Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
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Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
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A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
The tokenization process Tokenized links let you do all sorts of neat stuff
- Pre-fill any form fields using known contact details, enhancing data integrity and completion rates.
- Personalize landing pages (e.g. address your supporter by their first name).
- Match the content of an appeal to your supporter’s contribution level (e.g. if your supporter is a monthly donor you can personalize any fundraising asks to reflect their ongoing gift and offer them an upgrade form with tailored dollar handles; a non-donor hitting the same page might see a monthly pledge form and a different ask).
- Literally anything you know about your supporter can be used to enhance personalization on your website.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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