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Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your
You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
The tokenization process Tokenized links let you do all sorts of neat stuff
- Pre-fill any form fields using known contact details, enhancing data integrity and completion rates.
- Personalize landing pages (e.g. address your supporter by their first name).
- Match the content of an appeal to your supporter’s contribution level (e.g. if your supporter is a monthly donor you can personalize any fundraising asks to reflect their ongoing gift and offer them an upgrade form with tailored dollar handles; a non-donor hitting the same page might see a monthly pledge form and a different ask).
- Literally anything you know about your supporter can be used to enhance personalization on your website.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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