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Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
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