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A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your website can re-discover who that supporter is and continue to deliver a seamless, personalized experience. Your email broadcast system, website, and CRM will need the ability to ‘talk’ to each other to pull this off.
The tokenization process Tokenized links let you do all sorts of neat stuff
- Pre-fill any form fields using known contact details, enhancing data integrity and completion rates.
- Personalize landing pages (e.g. address your supporter by their first name).
- Match the content of an appeal to your supporter’s contribution level (e.g. if your supporter is a monthly donor you can personalize any fundraising asks to reflect their ongoing gift and offer them an upgrade form with tailored dollar handles; a non-donor hitting the same page might see a monthly pledge form and a different ask).
- Literally anything you know about your supporter can be used to enhance personalization on your website.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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