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It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
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It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
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The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
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Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
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There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse
Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right? Not quite.
Sometimes, trying to convince someone with a series of facts can feel like hitting your head against a brick wall. That’s because being right is not enough.
While few of us will admit it, most people are persuaded by emotion. We then rationalize our position with facts. This means when behavior change is our goal, facts and stats are important—but not as important as an emotionally-persuasive narrative.
Facts and stats ARE important. But not as important as an emotionally persuasive narrative.
The subject matter most of us are working with affords us emotionally-charged content in spades. So, unless you’re writing a factsheet, focus on emotionally-charged content and be discerning with the facts and stats you choose to back up your case.
Leading with facts:
Scientists agree that cages prohibit chickens from expressing their natural behaviors. Cages are cruel and should be banned.
Leading with emotion:
A hen trapped in a cage spends her entire life unable to walk, stretch, or breathe fresh air. Scientists agree this is cruel. Cages should be banned.
There are simple ways to turn ‘fact-heavy’ issues into emotionally-persuasive arguments. Try these five ways to heighten the emotional impact of your writing.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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