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I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would
Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think about email broadcasts this way.
Broadcast communication is, by default, impersonal. Because of this, on an individual level it’s just not very effective.
The trick to taking full advantage of this broadcast medium is to stop thinking about it as a broadcast medium
We’re hardwired for connection. That’s why email is so freaking amazing. Here’s an advocacy tool that allows us to harness the power of interpersonal connection and multiply it by the hundreds, thousands, or even millions.
Your job is not to send one email to 500 people. Your job is to send one email to one person. You just happen to be repeating that 500 times.
So instead of a radio tower, or standing at a podium in front of a large crowd of people, picture this—you’re at a table. Your supporter is sitting across the table from you. Now, start writing.
It takes conscious effort to build connection and nurture digital relationships. Email remains the most trusted medium to build personal connection at scale. Ready to connect? Here are 12 proven ways to personalize your email broadcasts.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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