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The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid ‘telling’ people what to think. That includes making assertions that some things are cruel, important, or urgent...
Rather, lead your reader to draw their own conclusions. Paint a picture. Describe why you know something to be true. Speak to the cause that leads to the inevitable consequence that you are wanting to communicate. This will force your reader to process information in deeper ways and leave a stronger, more memorable impression.
So now that I’ve just told you... Perhaps I should go ahead and show you...
Told:
“The Festival of Sacrifice is an extremely dangerous time for animals.”
“‘Farrowing crates’ confine pigs in cruel and unconscionable ways.”
“Pigs in factory farms are forced to lie on uncomfortable floors.”
Shown:
“During the Festival of Sacrifice, streets literally run red with the blood of slaughtered animals.”
“Pigs trapped in ‘farrowing crates’ are so tightly confined they can’t even turn around.”
“Pigs in factory farms suffer agonizing pressure sores from being forced to lie on cold, wet, abrasive floors.”
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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