Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.

For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup

The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications

Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like

These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

If we want to get the most out of email, we need to make it personal. If every message we send sounds

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.