Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.

Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an

Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.

Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been

Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like