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Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works
Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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