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Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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Please, abandon your action lists 
Beat the curse of knowledge 
When to send an email ‘chaser’ 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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