How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out

Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.

A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.

Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting

It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only

Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if

A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image

In 2025, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like