Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize

On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving

(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.

There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too

Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.