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On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
Is email dead? Here’s what the data says... Some people question the relevance of emails in 2025. They ask, “Can’t we just rely
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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Please, abandon your action lists 
How ‘why’ is the most important question you need to answer 
Say more (by saying less) 
Why people don’t complete online actions (and what to do about it) 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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