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It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
Is email dead? Here’s what the data says... Some people question the relevance of emails in 2025. They ask, “Can’t we just rely
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
In 2025, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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Please, abandon your action lists 
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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