A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.

On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.

Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition

Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving

The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?