Unsubscribe any time. We respect your data. View the privacy policy.
Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the
We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
Is email dead? Here’s what the data says... Some people question the relevance of emails in 2025. They ask, “Can’t we just rely
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
Was this tip useful?
Like this tip? Share it!
