You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.

Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting

To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices

Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally

If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.

Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize