Unsubscribe any time. We respect your data. View the privacy policy.
In 2025, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally
We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
If we want to get the most out of email, we need to make it personal. If every message we send sounds
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
Was this tip useful?
Like this tip? Share it!
