When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where

If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get

Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.

Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to