Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?

The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.

One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help

In 2025, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters

Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally