Get a free digital strategy tip of the week:
Unsubscribe any time. We respect your data. View the privacy policy.
Is email dead? Here’s what the data says... Some people question the relevance of emails in 2025. They ask, “Can’t we just rely
Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup
I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only
Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.
New to SEO? Here’s what works in 2025. If the currency of the Internet is web traffic, then search engine referrals are money
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
Was this tip useful?
Please, abandon your action lists 
How ‘why’ is the most important question you need to answer 
How NOT to use bold type... 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
Like this tip? Share it!
