Get a free digital strategy tip of the week:
Unsubscribe any time. We respect your data. View the privacy policy.
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because
You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages
New to SEO? Here’s what works in 2025. If the currency of the Internet is web traffic, then search engine referrals are money
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
Was this tip useful?
Please, abandon your action lists 
How much data do you really need to make segmentation work? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
Like this tip? Share it!
