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A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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Please, abandon your action lists 
How ‘why’ is the most important question you need to answer 
Avoid being an unknown sender 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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