What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?

Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out

The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people

How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally

(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse