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Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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How ‘why’ is the most important question you need to answer 
Are you prioritizing the right list building entry points? 
Email preview text: what you need to know 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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