Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people

When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where

Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like

It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to