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It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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