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Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
New to SEO? Here’s what works in 2025. If the currency of the Internet is web traffic, then search engine referrals are money
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell
You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.
Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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Please, abandon your action lists 
14 long-term engagement strategies that work 
9 creative ways to mix up tired email formats 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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