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I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
New to SEO? Here’s what works in 2025. If the currency of the Internet is web traffic, then search engine referrals are money
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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How ‘why’ is the most important question you need to answer 
Do you know why you’re building an email list? 
You botched an email broadcast. Now what!? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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