Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell

In 2025, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters

To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.

I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.

Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an