Get a free digital strategy tip of the week:
Unsubscribe any time. We respect your data. View the privacy policy.
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
Was this tip useful?
Please, abandon your action lists 
Beat the curse of knowledge 
Give your headline ‘consequence’ 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
Like this tip? Share it!
