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Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.
You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or
Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally
Is email dead? Here’s what the data says... Some people question the relevance of emails in 2025. They ask, “Can’t we just rely
If we want to get the most out of email, we need to make it personal. If every message we send sounds
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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How ‘why’ is the most important question you need to answer 
When to tell your ‘movement story’ 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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