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The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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Please, abandon your action lists 
Don’t let these ‘cognitive biases’ hurt your conversion rates 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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