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As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages
Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because
Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.
Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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Don’t be a hero (make your supporter the hero!) 
The TWO objectives you need to meet in every email 
Email tokenization: what is it? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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