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The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter
If we want to get the most out of email, we need to make it personal. If every message we send sounds
In 2025, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
Is email dead? Here’s what the data says... Some people question the relevance of emails in 2025. They ask, “Can’t we just rely
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages
The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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Please, abandon your action lists 
How ‘why’ is the most important question you need to answer 
This little trick will increase your conversion rates 
Don’t say everything all at once 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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