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If we want to get the most out of email, we need to make it personal. If every message we send sounds
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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How ‘why’ is the most important question you need to answer 
Picture this when writing your next headline... 
What’s the perfect subject line length? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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