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Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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Please, abandon your action lists 
How ‘why’ is the most important question you need to answer 
Dominate Social Media 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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