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Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell
Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.
What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would
Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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Please, abandon your action lists 
How ‘why’ is the most important question you need to answer 
When’s the best time to send your email broadcast? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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