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On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
New to SEO? Here’s what works in 2025. If the currency of the Internet is web traffic, then search engine referrals are money
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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