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Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like
It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter
Is email dead? Here’s what the data says... Some people question the relevance of emails in 2025. They ask, “Can’t we just rely
In 2025, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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Please, abandon your action lists 
How ‘why’ is the most important question you need to answer 
Finding common ground: meat reduction messaging 
How much data do you really need to make segmentation work? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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