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The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally
We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
New to SEO? Here’s what works in 2025. If the currency of the Internet is web traffic, then search engine referrals are money
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
In 2025, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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Please, abandon your action lists 
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How to write CTAs like a boss 
Articulate your ‘Theory of Change’ 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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