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Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational
Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works
Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
If we want to get the most out of email, we need to make it personal. If every message we send sounds
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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