Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would

How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of

Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get

(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done

Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000

Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win