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Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally
If we want to get the most out of email, we need to make it personal. If every message we send sounds
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
Is email dead? Here’s what the data says... Some people question the relevance of emails in 2025. They ask, “Can’t we just rely
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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