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A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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Please, abandon your action lists 
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Can you name your headline’s ‘value proposition’? 
A beginner’s guide to email analytics 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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