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If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize
It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.
You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages
Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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