Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of

SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always

The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving

Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell

(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like

A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image