The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000

Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers

It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell

Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second

Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works

Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.