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We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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Please, abandon your action lists 
How ‘why’ is the most important question you need to answer 
Emotion vs facts: what’s more persuasive? 
Avoid being an unknown sender 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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