Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A

If we want to get the most out of email, we need to make it personal. If every message we send sounds

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting

It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights

Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if

If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re

Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.

A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must

Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been

I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test

On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you