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Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
New to SEO? Here’s what works in 2025. If the currency of the Internet is web traffic, then search engine referrals are money
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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Please, abandon your action lists 
How ‘why’ is the most important question you need to answer 
When to tell your ‘movement story’ 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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