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What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
New to SEO? Here’s what works in 2025. If the currency of the Internet is web traffic, then search engine referrals are money
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the
Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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Please, abandon your action lists 
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Email tokenization: what is it? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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