Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your

Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where