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On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
Is email dead? Here’s what the data says... Some people question the relevance of emails in 2025. They ask, “Can’t we just rely
Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them.
However, if you can reframe the conversation, you get to own it. With a little linguistic gymnastics, you can force your opponent to use your frame.
When live exporters assert that their trade is “not cruel”, what’s the one thing most people think of? That’s right. Cruelty.
Frame Conceded:
“You won’t miss out on protein and iron by eating these plant-based foods!”
“New live export regulations won’t protect animals.”
Frame Owned:
“These plant-based foods are packed with iron and protein!”
“New live export regulations only reinforce cruelty.”
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Please, abandon your action lists 
How ‘why’ is the most important question you need to answer 
What you need to know about ‘deliverability’ 
What’s the perfect subject line length? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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