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Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize
Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works
Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop
Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
New to SEO? Here’s what works in 2025. If the currency of the Internet is web traffic, then search engine referrals are money
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win our campaign. However, we can do better than simply listing these actions. Action lists can be overwhelming, as this web page from 2010 fearlessly demonstrates.
Decision paralysis is real. If we can’t decide which action our supporter should prioritize, how on Earth will they?
Whether you’re creating an action page or an action email, the more actions you list, the less motivated supporters will be to spend time doing anything.
Make the hard choice. Limit your ask to one priority action per interaction to maximize conversion and impact. If you must include more, distinguish them as supplementary to your priority action, split them across multiple audiences, or drip-feed your actions over time.
From: Why people don’t complete online actions (and what to do about it)
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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