Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to

Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If

If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.

On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages

If we want to get the most out of email, we need to make it personal. If every message we send sounds

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting

Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast

For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup