Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test

Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages

Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast

You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.

It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or

The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a