Unsubscribe any time. We respect your data. View the privacy policy.
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your
Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or
Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the
We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to your list are your list building entry points. Choosing the right entry points can either set you up for long term success or agonizing frustration.
The very first touchpoint that brings someone to your email list is defining. That moment is responsible for establishing the terms of the relationship they will have with you. Will the interaction position them as an action taker? Or a spectator? Consider how supporters can best help your organization achieve its mission, and then design list-building entry points to mirror that.
Active entry points include:
Passive entry points include:
Simply put, if your core list-building strategy relies on passive entry points, it’s going to be harder to mobilize your supporters into action. You’ll find plenty of digital agencies keen to push passive entry points because they’re easily applied in a commercial environment. However, we have something more valuable to work with. So play to your advantage—optimize online action pages such as petitions and advocacies to fuel your list building strategy. Prioritize your active entry points. These highly-sharable assets will build audiences faster than generic signup forms every time.
Was this tip useful?
Like this tip? Share it!
