What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?

Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t

SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like

Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.

Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting

You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test

It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter

It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social

These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help