Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters

Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people

Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational

Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.

You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?

For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup

Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop

On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out

Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works