I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only

It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter

A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must

A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test

In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of

Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second

The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if