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What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to your list are your list building entry points. Choosing the right entry points can either set you up for long term success or agonizing frustration.
Define the terms of your relationship
The very first touchpoint that brings someone to your email list is defining. That moment is responsible for establishing the terms of the relationship they will have with you. Will the interaction position them as an action taker? Or a spectator? Consider how supporters can best help your organization achieve its mission, and then design list-building entry points to mirror that.
Active entry points include:
- Signing a petition or other online action
- RSVP’ing for an event or rally
- Donating or buying merch
Passive entry points include:
- Generic e-mail list signup form
- Asset offers (recipes, literature, e-books, etc.)
Simply put, if your core list-building strategy relies on passive entry points, it’s going to be harder to mobilize your supporters into action. You’ll find plenty of digital agencies keen to push passive entry points because they’re easily applied in a commercial environment. However, we have something more valuable to work with. So play to your advantage—optimize online action pages such as petitions and advocacies to fuel your list building strategy. Prioritize your active entry points. These highly-sharable assets will build audiences faster than generic signup forms every time.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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