Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.

A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.

Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only

These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help

You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.

Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.

On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you