Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving

If we want to get the most out of email, we need to make it personal. If every message we send sounds

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.

SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to

In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people

Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.

How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally

To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages

It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize