Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.

Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test

Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to

These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help

Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If