Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting

Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must

Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if

The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell

Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an

I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always

Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think

Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might