Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been

Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might

If we want to get the most out of email, we need to make it personal. If every message we send sounds

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If

You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast

Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally

When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like

Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or