Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to

It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social

It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test

Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000

Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think

Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally

The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your