Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only

It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting

As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win

Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope