It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social

Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop

The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your

I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and

Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.

Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse