Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the

When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.

Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been

You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.

To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices

It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast

Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.