If we want to get the most out of email, we need to make it personal. If every message we send sounds

What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.

Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because

If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition

Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only