What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or

Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast

Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A

Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational

Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.

What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.