As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast

One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.

Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell

These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help

There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too