On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of

It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?

Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop

Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If

Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally