If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re

These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only

Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast

The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your

When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of

One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications