I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting

Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope

As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out

Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t

I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and

You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to

The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a

On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing