Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.

Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving

These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people

Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the

If we want to get the most out of email, we need to make it personal. If every message we send sounds

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get