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Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think
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A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to your list are your list building entry points. Choosing the right entry points can either set you up for long term success or agonizing frustration.
The very first touchpoint that brings someone to your email list is defining. That moment is responsible for establishing the terms of the relationship they will have with you. Will the interaction position them as an action taker? Or a spectator? Consider how supporters can best help your organization achieve its mission, and then design list-building entry points to mirror that.
Active entry points include:
Passive entry points include:
Simply put, if your core list-building strategy relies on passive entry points, it’s going to be harder to mobilize your supporters into action. You’ll find plenty of digital agencies keen to push passive entry points because they’re easily applied in a commercial environment. However, we have something more valuable to work with. So play to your advantage—optimize online action pages such as petitions and advocacies to fuel your list building strategy. Prioritize your active entry points. These highly-sharable assets will build audiences faster than generic signup forms every time.
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