I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages

It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to

Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.

(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because

It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social

Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an

Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational