Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.

Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally

Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of

It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights

Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell

Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always