For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If

Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if

Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to

When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize

Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages

It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights

If we want to get the most out of email, we need to make it personal. If every message we send sounds

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,