Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the

It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your

Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting

A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to

SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you

For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think