When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell

Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.

Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get

Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think

Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000

It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social

On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you

Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.

It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your