Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the

The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?

On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you

SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like

In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters

You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out

There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to

It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always

Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t