Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications

When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.

There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast

Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an

For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup

Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.

Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational

On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.