I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of

These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help

Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope

Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works

On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you

Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out

Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t

Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might