The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a

Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse

(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.

Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or

Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000