Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?

In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to

Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.

A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize

Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second

If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of