Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition

As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because

These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help

It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get

I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and

The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a

You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.