There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.

You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.

On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you

Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast

It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test

Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers