Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help

Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too

The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your

In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters

Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.

One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us