The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always

A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t

To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices

These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help

How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.

As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get