Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always

Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will

To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get

Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.

How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally

It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because