You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get

Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if

If we want to get the most out of email, we need to make it personal. If every message we send sounds

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works

Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like

Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.