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Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.
Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only
You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop
Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to your list are your list building entry points. Choosing the right entry points can either set you up for long term success or agonizing frustration.
The very first touchpoint that brings someone to your email list is defining. That moment is responsible for establishing the terms of the relationship they will have with you. Will the interaction position them as an action taker? Or a spectator? Consider how supporters can best help your organization achieve its mission, and then design list-building entry points to mirror that.
Active entry points include:
Passive entry points include:
Simply put, if your core list-building strategy relies on passive entry points, it’s going to be harder to mobilize your supporters into action. You’ll find plenty of digital agencies keen to push passive entry points because they’re easily applied in a commercial environment. However, we have something more valuable to work with. So play to your advantage—optimize online action pages such as petitions and advocacies to fuel your list building strategy. Prioritize your active entry points. These highly-sharable assets will build audiences faster than generic signup forms every time.
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