To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.

It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help

Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.

Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely

Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages