Unsubscribe any time. We respect your data. View the privacy policy.
Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.
Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to your list are your list building entry points. Choosing the right entry points can either set you up for long term success or agonizing frustration.
The very first touchpoint that brings someone to your email list is defining. That moment is responsible for establishing the terms of the relationship they will have with you. Will the interaction position them as an action taker? Or a spectator? Consider how supporters can best help your organization achieve its mission, and then design list-building entry points to mirror that.
Active entry points include:
Passive entry points include:
Simply put, if your core list-building strategy relies on passive entry points, it’s going to be harder to mobilize your supporters into action. You’ll find plenty of digital agencies keen to push passive entry points because they’re easily applied in a commercial environment. However, we have something more valuable to work with. So play to your advantage—optimize online action pages such as petitions and advocacies to fuel your list building strategy. Prioritize your active entry points. These highly-sharable assets will build audiences faster than generic signup forms every time.
Was this tip useful?
Like this tip? Share it!
