We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only

Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000

Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope

A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you

Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.

Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.

It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or