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Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational
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The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
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What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
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To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to your list are your list building entry points. Choosing the right entry points can either set you up for long term success or agonizing frustration.
The very first touchpoint that brings someone to your email list is defining. That moment is responsible for establishing the terms of the relationship they will have with you. Will the interaction position them as an action taker? Or a spectator? Consider how supporters can best help your organization achieve its mission, and then design list-building entry points to mirror that.
Active entry points include:
Passive entry points include:
Simply put, if your core list-building strategy relies on passive entry points, it’s going to be harder to mobilize your supporters into action. You’ll find plenty of digital agencies keen to push passive entry points because they’re easily applied in a commercial environment. However, we have something more valuable to work with. So play to your advantage—optimize online action pages such as petitions and advocacies to fuel your list building strategy. Prioritize your active entry points. These highly-sharable assets will build audiences faster than generic signup forms every time.
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