Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If

On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you

There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too

On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you

To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices

Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope

It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social

Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition