Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell

Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A

Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t

There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too

The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your

As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people