Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If

It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope

Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.

Is email dead? Here’s what the data says... Some people question the relevance of emails in 2025. They ask, “Can’t we just rely

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works

One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us

How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.

I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and