It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social

It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights

One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like

If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re

Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.

I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get