Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

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I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

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If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because

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You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like

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(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done