If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving

Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your

Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if

As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or

Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to