Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.

These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help

Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational

One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us

If we want to get the most out of email, we need to make it personal. If every message we send sounds

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.

Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing