If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.

The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications

Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the

The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to

These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help

Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse

Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people