Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally

The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a

Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast

In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters

Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works

Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers

I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out

To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices