Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally

If we want to get the most out of email, we need to make it personal. If every message we send sounds

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.

Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or

Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A

Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition

I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and

It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to