Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done

It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.

The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If

If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re

Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an