Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because

As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?

A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image

I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.

The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and

Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if

Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.

Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely

A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must