Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people

The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead

When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.

(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to

I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and

In 2025, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters

To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices

It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights

How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally