It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A

Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000

The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people

If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast