Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000

(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If

You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages

Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think

Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will

Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to

Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving

Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t