Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast

As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?

You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.

One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.

Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000

It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.

A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving