Get a free digital strategy tip of the week:
Unsubscribe any time. We respect your data. View the privacy policy.
Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
New to SEO? Here’s what works in 2025. If the currency of the Internet is web traffic, then search engine referrals are money
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because
You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency. Enter, the chaser email.
This is one of the simplest tricks in the book. And it works. Chasers allow you to resend entire emails, along with a mildly guilt-inducing nudge. Chasers work on two levels:
- They make your readers feel personally accountable for reading your message (because you draw attention to the fact that you noticed that they missed it)
- Repetition suggests importance (so long as you reserve the tactic for priority actions only)
Avoid sending chasers to anyone who has already acted on your original message. Use segmentation to avoid this trap.
Was this tip useful?
This is what happens when you address your reader as a ‘group’ 
12 proven ways to personalize your broadcast emails 
Give your headline ‘consequence’ 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
Like this tip? Share it!
