Get a free digital strategy tip of the week:
Unsubscribe any time. We respect your data. View the privacy policy.
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your
Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would
New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
Was this tip useful?
Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
A beginner’s guide to web page optimization 
Do you know why you’re building an email list? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
Like this tip? Share it!
