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New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead
Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell
It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Show. Don’t tell. 
How ‘why’ is the most important question you need to answer 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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