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Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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