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It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
Is email dead? Here’s what the data says... Some people question the relevance of emails in 2025. They ask, “Can’t we just rely
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Engage your reader’s emotional brain 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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