Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and

For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup

One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us

Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or

A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image

What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications

Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people

You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.

On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you

The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?

Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an