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Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the
Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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