Get a free digital strategy tip of the week:
Unsubscribe any time. We respect your data. View the privacy policy.
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally
Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
If we want to get the most out of email, we need to make it personal. If every message we send sounds
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
Was this tip useful?
Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
A beginner’s guide to web page optimization 
A beginner’s guide to remarketing & custom audiences 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
Like this tip? Share it!
