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You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Find common ground 
A beginner’s guide to email analytics 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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