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The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead
I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
If we want to get the most out of email, we need to make it personal. If every message we send sounds
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize
Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Do you know why you’re building an email list? 
Give your headline ‘consequence’ 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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