Get a free digital strategy tip of the week:
Unsubscribe any time. We respect your data. View the privacy policy.
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
If we want to get the most out of email, we need to make it personal. If every message we send sounds
Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
Was this tip useful?
Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Emotion vs facts: what’s more persuasive? 
A beginner’s guide to digital pipelines 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
Like this tip? Share it!
