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(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
New to SEO? Here’s what works in 2025. If the currency of the Internet is web traffic, then search engine referrals are money
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally
SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Engage your reader’s emotional brain 
Formatting for skim readers: essential tips 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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