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For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
3 design cues that prime supporters for action 
How ‘why’ is the most important question you need to answer 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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