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In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.
Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Why you need to stop talking about yourself 
Segmenting for ‘behavior’ vs ‘intention’ 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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