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It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
If we want to get the most out of email, we need to make it personal. If every message we send sounds
Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
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Top 10 ways to turbocharge your digital comms 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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