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If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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