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If we want to get the most out of email, we need to make it personal. If every message we send sounds
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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