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It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead
Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Why we need to stop thinking about email as a ‘broadcast’ medium 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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