Get a free digital strategy tip of the week:
Unsubscribe any time. We respect your data. View the privacy policy.
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
Was this tip useful?
Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Email preview text: what you need to know 
What’s a “Crisitunity”? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
Like this tip? Share it!
