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Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Why you need to stop talking about yourself 
Show. Don’t tell. 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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