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Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think
Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the
Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop
It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.
It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Engage your reader’s emotional brain 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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