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Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
If we want to get the most out of email, we need to make it personal. If every message we send sounds
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Give your headline ‘consequence’ 
What’s the perfect subject line length? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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