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I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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