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New to SEO? Here’s what works in 2025. If the currency of the Internet is web traffic, then search engine referrals are money
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop
Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational
It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead
You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.
Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Never assume anyone knows what you’re talking about 
3 common segmentation mistakes 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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