Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the

Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your

When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because

Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.

Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If

Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving

How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?