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The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your
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Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
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Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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