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Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
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Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
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One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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