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Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally
New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works
Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
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How to combat supporter fatigue 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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