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There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
If we want to get the most out of email, we need to make it personal. If every message we send sounds
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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