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Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think
You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.
Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers
Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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