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Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your
The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Finding common ground: old and new supporters 
How and when to ‘hide’ content 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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