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Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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