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Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.
SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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