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What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would
Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A
Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Say thanks (and mean it) 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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