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Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
If we want to get the most out of email, we need to make it personal. If every message we send sounds
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Email tokenization: what is it? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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