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Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will
Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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