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These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
When to send an email ‘chaser’ 
This is what happens when you address your reader as a ‘group’ 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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