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It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Finding common ground: meat reduction messaging 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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