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Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
3 design cues that prime supporters for action 
Can you name your headline’s ‘value proposition’? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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