Get a free digital strategy tip of the week:
Unsubscribe any time. We respect your data. View the privacy policy.
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your
Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
Was this tip useful?
Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
How ‘list health’ affects email open rates 
Segmenting for ‘behavior’ vs ‘intention’ 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
Like this tip? Share it!
