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Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will
Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally
It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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