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Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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