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A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
If we want to get the most out of email, we need to make it personal. If every message we send sounds
What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Testing for email frequency tolerance 
3 design cues that prime supporters for action 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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