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These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
If we want to get the most out of email, we need to make it personal. If every message we send sounds
In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
How much data do you really need to make segmentation work? 
What makes a good ‘hero image’? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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