Get a free digital strategy tip of the week:
Unsubscribe any time. We respect your data. View the privacy policy.
Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A
It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
Was this tip useful?
Don’t let these ‘cognitive biases’ hurt your conversion rates 
How to combat supporter fatigue 
9 creative ways to mix up tired email formats 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
Like this tip? Share it!
