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How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead
For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup
The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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What you need to know about ‘deliverability’ 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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