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Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally
Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
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A beginner’s guide to automated supporter journeys 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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