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On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
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These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
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What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Finding common ground: meat reduction messaging 
Give your headline ‘consequence’ 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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