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Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter
We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
6 ways to make page titles click-worthy (not click-baity) 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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