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Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.
Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
How ‘why’ is the most important question you need to answer 
Buttons vs links: which converts more clicks? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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