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The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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