Get a free digital strategy tip of the week:
Unsubscribe any time. We respect your data. View the privacy policy.
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
Was this tip useful?
Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
7 traits of a clear writing style 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
Like this tip? Share it!
