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The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
If we want to get the most out of email, we need to make it personal. If every message we send sounds
You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Should you send emails from your ‘organization’ or an actual person? 
Finding common ground: meat reduction messaging 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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