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Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely
Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think
Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
If we want to get the most out of email, we need to make it personal. If every message we send sounds
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
3 common segmentation mistakes 
Finding common ground: animal welfare messaging 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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