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What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
Is email dead? Here’s what the data says... Some people question the relevance of emails in 2025. They ask, “Can’t we just rely
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like
We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because
For several years, I drove a strategy at Animals Australia to send ‘thank-you’ emails to action takers that were jam-packed with followup
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
In 2025, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or
Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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