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Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
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Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works
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Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Say thanks (and mean it) 
Why you need to stop talking about yourself 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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