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Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Emotion vs facts: what’s more persuasive? 
Engage your reader’s emotional brain 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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