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On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead
Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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