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How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell
You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages
Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.
Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Beat the curse of knowledge 
Excite yourself 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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