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Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize
Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Finding common ground: meat reduction messaging 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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