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On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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