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Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead
Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think
In 2025, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will
New to SEO? Here’s what works in 2025. If the currency of the Internet is web traffic, then search engine referrals are money
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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One email. ONE ASK. 
Articulate your ‘Theory of Change’ 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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