Get a free digital strategy tip of the week:
Unsubscribe any time. We respect your data. View the privacy policy.
If we want to get the most out of email, we need to make it personal. If every message we send sounds
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
You’ve sent your action or appeal broadcast. It went okay. But you’re not satisfied that enough supporters noticed it or recognized its urgency.
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
Was this tip useful?
Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
Like this tip? Share it!
