Get a free digital strategy tip of the week:
Unsubscribe any time. We respect your data. View the privacy policy.
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
Was this tip useful?
Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Formatting for skim readers: essential tips 
Articulate your ‘Theory of Change’ 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
Like this tip? Share it!
