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New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A
Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
How much data do you really need to make segmentation work? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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