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Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Testing for email frequency tolerance 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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