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Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop
Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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