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The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
When’s the best time to send your email broadcast? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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