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Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A
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It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
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I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
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Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
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Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
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Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
Are you prioritizing the right list building entry points? 
You botched an email broadcast. Now what!? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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