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Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
If we want to get the most out of email, we need to make it personal. If every message we send sounds
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Here’s why you should be a rule breaker 
Finding common ground: meat reduction messaging 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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