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Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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What’s a “Crisitunity”? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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