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A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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11 tips that will help you write better subject lines 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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