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Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
If you’ve ever been annoyed by a website that stopped you from watching a video because you’re in the ‘wrong’ country ... you’re
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
The moment after someone completes an online action presents a critical opportunity. A well-crafted thank-you email will help cement this action as a
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
How ‘why’ is the most important question you need to answer 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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