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Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
New to SEO? Here’s what works in 2026. If the currency of the Internet is web traffic, then search engine referrals are money
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
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Picture this when writing your next headline... 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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