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Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally
You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
If we want to get the most out of email, we need to make it personal. If every message we send sounds
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Are you prioritizing the right list building entry points? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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