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Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works
The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Is email dead? Here’s what the data says... Some people question the relevance of emails in 2025. They ask, “Can’t we just rely
Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Avoid being an unknown sender 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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