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So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your
Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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