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Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
If we want to get the most out of email, we need to make it personal. If every message we send sounds
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter
Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
Imagine you’re seeing a 25% open rate on your emails. That means whenever you send a broadcast, 3 in every 4 recipients will
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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One email. ONE ASK. 
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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