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A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
You sent 100,000 emails to the wrong list... You directed people to last year’s action... You addressed everyone as “Jane”... It happens.
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
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When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
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Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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