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As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally
I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only
It might seem too obvious to mention. But it’s critical that you’ve defined the objective of your email. Often, it’s to lead your
You are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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