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A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up.
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to
Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
Don’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Emotion vs facts: what’s more persuasive? 
How much data do you really need to make segmentation work? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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