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Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
If we want to get the most out of email, we need to make it personal. If every message we send sounds
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
A well-placed stat will add weight to your writing—particularly when it’s referenced with a credible source. When working with numbers, all care must
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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This little trick will increase your conversion rates 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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