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Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second
Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid
If we want to get the most out of email, we need to make it personal. If every message we send sounds
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop
On the surface, it looks like the purpose of a title is to introduce the content of a webpage. But of course—you
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the
It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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