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Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works
Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like
It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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