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It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building.
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
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Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop
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Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
When to tell your ‘movement story’ 
Has social media dethroned email? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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