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Serious question. Success is more than a number. It’s an outcome. An increase in list size isn’t an end-goal; 1,000
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
The curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts.
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
It’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone.
Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize
The General Data Protection Regulation (commonly, GDPR) came into effect in May 2018. It impacts all businesses and organizations, everywhere in the world,
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
A beginner’s guide to digital profiling 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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