Get a free digital strategy tip of the week:
Unsubscribe any time. We respect your data. View the privacy policy.
Segmentation gives digital communicators the power to reach the right people with the right message. The shift from a broadcast communication model to
I know what you’re thinking. “Subject lines”. And you’d be right. Subject lines are hailed as the ‘be all and
Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A
Think of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works
If we want to get the most out of email, we need to make it personal. If every message we send sounds
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
Whether you’re seeking donations or actions, the formula for writing an effective CTA is pretty simple. To persuade your supporter to drop
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might
I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only
There are plenty of reasons people struggle to complete online actions. Poor page layouts, confusing language, onerous forms, and too many (or too
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
Was this tip useful?
9 creative ways to mix up tired email formats 
Why you need to stop talking about yourself 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
Like this tip? Share it!
