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Is email dead? Here’s what the data says... Some people question the relevance of emails in 2026. They ask, “Can’t we just rely
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
Sometimes, the purpose of an email can be simply to inform. But often, we’re trying to get someone somewhere. An action page. A
Imagine you’ve been asked to have an important conversation with ... ‘someone’. Chances are, you’ll be much happier to have that conversation if
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention.
It can feel intuitive to place your action form elements at the end of your page—after your theory of change. However, your supporter
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us
Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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