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Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
Well-designed email templates are greeeat. But even the best layouts can lull readers into complacency over time. Consider mixing up your formatting occasionally
It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights
Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.
It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model.
If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get
I’m so glad you’re here. While it’s far from the most exciting, retention is arguably the most important factor in the success of
(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done
Think of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters
On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Never assume anyone knows what you’re talking about 
Can you name your headline’s ‘value proposition’? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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