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You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
When you hear of organizations that have amassed millions of online supporters, the first question that often comes to mind is: where
Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
In 2026, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters
Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if
So you’ve cracked the code to writing a great email. The next step is to push it out to as many people
Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your
Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for
Trying something risky and new? These methodologies can save you from diving in head first when it might have been wiser to test
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because
These folks are some of the most innovative and transformative communicators in (and beyond) our movement. And they’re on a mission to help
There’s more than one way to build an email list. The various types of digital assets you can use to attract people to
Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet.
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Buttons vs links: which converts more clicks? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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