What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications

How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if

Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second

Have you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been

Here’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like

Take your time. In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite.

(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done

Who are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might

Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing

Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the

The needs of supporters at opposite ends of the engagement spectrum are very different. So are the opportunities. If you are tracking your

I’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only

So you’ve cracked the code to writing a great email. The next step is to push it out to as many people

Knowing how much or how little to say starts with being clear about your objective. Rarely is it our job to turn readers