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Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always
What if you could say the right thing, to the right person, at the right time (while you sleep)? The future of communications
Okay, back up—what’s a ‘value proposition’? Think of your value proposition as the reason your reader should care about investing
A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image
Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving
You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause.
What’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would
Inboxes aren’t often exciting places. Neither are the majority of web pages, if we’re honest. This can work to your advantage. Your
Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If
We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because
Of all the ‘rules’ out there for writing page headlines, this is the most transformative. If your headline sits on a petition
How does the past experience of people on your list influence their interest in receiving ongoing email from you? It turns out
Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think
What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?
Most email broadcast systems come packed with standard analytics. Just to be clear, here’s what we care about: Recipient volume This is the
Take your time.
In the pursuit of saying more with less, I’ll admit—not every big idea can be reduced to a snappy soundbite. Sometimes there really is a lot to say. Still, there are better options than trying to say everything in one interaction. Readers will find it hard to retain dense information. And rarely do we need to place this much pressure on ourselves.
Pace yourself
Whether you’re communicating through your email list or your social media feed, remember that you’re in an ongoing relationship with your audience. You don’t just get one shot at this. When there’s a lot to say, try saying it over a series of linked emails, web pages, or social media posts. Break up your content into bite-sized ideas and deliver them over time to deepen impact. This will reach more people and give each idea its own time and space to resonate.
Think of digital communications like conversations, not lectures. Be the conversation partner that your supporter wants to come back to.
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Don’t let these ‘cognitive biases’ hurt your conversion rates 
One email. ONE ASK. 
Never assume anyone knows what you’re talking about 
What’s the perfect subject line length? 
Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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